Eptica

NOVEMBER 8, 2017

Date: Wednesday, November 8, 2017 How to make your organization truly customer centric. Author: Olivier Njamfa We all know that today it’s vital to put customers at the heart of your business. How do you become more customer centric? The importance of security and GDPR to the digital customer experience.

Customer Centricity 96

Customer Centricity How To Self Service Chief Customer Officer 96

ImprintCX Articles

NOVEMBER 27, 2023

. — Ed Murphy, Co-founder & President, ImprintCX There is a symbiotic relationship between brand experience and customer experience (CX) — neither can be successful without the other. Not understanding this symbiotic relationship is a crucial reason companies struggle to be customer-centric. Let’s get started.

Brands 52

Brands Customer Experience Competitive Advantage Customer Centricity 52

ClearAction

NOVEMBER 27, 2018

Customer-Centric Marketing: Align for Growth Lynn Hunsaker. Customer-centric marketing has several layers of meaning. The most popular layer means personalization of communications, toward increasing customer lifetime value. First Layer: All Customer Touch-Points. Fourth Layer: Managerial Rituals.

Customer Centricity 74

Customer Centricity Marketing Competitive Advantage Customers 74

ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer Centricity 59

Customer Centricity Marketing Customer Journeys Study 59

Lumoa

NOVEMBER 7, 2022

They’d organize surveys and listen to customers and then try to share these insights with other teams. But now, more organizations are realizing how essential customer insights are to developing a customer-centric business. To stay relevant, companies are using CX to create a competitive advantage.

Trends 208

Trends Customer Experience Competitive Advantage Customer Insights 208

ClearAction

AUGUST 16, 2019

Is Your Customer Engagement Really Customer-Centric? Customer engagement can yield short-term or long-term rewards or penalties, depending on how customer-centric they are. Long-term rewards: uptick that sticks or increases organically — engagement fit the customer’s expectations and circumstances. “An

Customer Centricity 48

Customer Centricity Customer Engagement Engagement Customers 48

Blake Morgan

JANUARY 20, 2022

These 30 top blogs cover a wide variety of CX-related topics, from creating a customer-centric culture to refining the contact center or delivering personalized experiences. With more than 30 years of experience in all areas of CX, Annette uses her blog, CX Journey, to help transform business culture to become customer-centric.

Case Study 96

Case Study Customer Journeys Competitive Advantage Customer Centricity 96

GetFeedback

MARCH 20, 2019

Why customer voice is important. Even though most organizations would agree that they’re customer-centric, only a few are actually delivering experiences that align with the customer voice. This becomes even more problematic when you consider that poor customer experience is costing U.S. companies $136.8

Customer Voice 210

Customer Voice Net Promoter Score Customer Centricity Competitive Advantage 210

Doug Leather

APRIL 23, 2014

In a recently published article (MIT Sloan Management Review – How to Become a Sustainable Company)the authors point to a study that supports the view that ‘high sustainability’ companies significantly outperformed their counterparts over an 18 year period in terms of both stock market and accounting criteria, such as return on assets and return (..)

Customer Centricity 46

Customer Centricity Competitive Advantage Government Customer Relationship Management 46

Doug Leather

FEBRUARY 24, 2014

Chan Kim and Renee Mauborgne, deals with the reality of companies long engaging in head-to-head competition in search of profitable growth. These companies have fought for competitive advantage, battled over market share and struggled for differentiation. Competing in overcrowded industries is no way to sustain high performance.

Customer Centricity 54

Customer Centricity Strategy Competitive Advantage Innovation 54

Kayako

SEPTEMBER 14, 2018

If you take a look at Kayako’s website and blog, it’s obvious that we know live chat customer support is a big difference-maker for businesses large and small. Our study of 500 consumers and businesses proves it. Customers Buy from Companies That Offer Live Chat. Live Chat is Your Competitive Advantage.

Loyalty 180

Loyalty Sales Competitive Advantage Ecommerce 180

Team Support

MAY 31, 2023

Chatbots are fast becoming part of the digital core of tech tools that companies utilize as a secret weapon to increase their competitive advantage in the customer service arena. Here’s more of how adding chatbots to your online customer service toolbox can make you a more customer-centric business.

Chatbots 98

Chatbots Customer Service Competitive Advantage Self Service 98

Blake Morgan

AUGUST 4, 2023

Companies that prioritize customer experience grow their revenue 1.7x Focusing on customer experience creates a competitive advantage and is directly linked to increased loyalty, sales, and growth. Customer experience becomes even more crucial during challenging economic times. Because of its ROI and value.

Customer Experience 52

Customer Experience Competitive Advantage Customer Centricity Case Study 52

ECXO

DECEMBER 26, 2023

Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon. Here is the link.

Case Study 52

Case Study Customer Centricity Social Media Competitive Advantage 52

Doug Leather

MARCH 4, 2014

There is very little new about the concept of customer-centricity. In these instances it’s almost impossible to operationalise around ‘the customer.’ Developing and implementing organisational capabilities that enable a customer-centric business model creates structural and integration challenges. Let’s face it.

Customer Centricity 44

Customer Centricity Strategy Competitive Advantage Customer Relationship Management 44

TechSee

APRIL 10, 2019

In the highly competitive telecom industry, customer experience is a critical factor in building and maintaining a competitive advantage. A recent report by Forrester takes this concept one step further by proving that improving customer experience in telecoms delivers a boost to all KPIs.

Customer Experience 154

Customer Experience Strategy Customer Centricity Omni-Channel 154

Bob Hayes

SEPTEMBER 18, 2017

A new customer analytics survey of 80+ companies provides a look into the state of analytics in customer programs. Only 32% of respondents are satisfied with their company's use of analytics to create a competitive advantage. We studied 88 companies that have a formal customer program (e.g.,

Analytics 113

Analytics Loyalty Data Competitive Advantage 113

Peter Lavers

JULY 7, 2015

“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience”. The masterclass was brilliantly delivered by Doug Leather and included practical case studies & examples of best practice and animated discussions. Doug Leather.

Customer Centricity 40

Customer Centricity Chief Customer Officer Case Study Banking 40

GetFeedback

JANUARY 12, 2020

About eight out of ten business leaders say they want to “improve” the customer experience (CX) to be more competitive. In CustomerThink’s recent study of 200+ CX initiatives, 74% agreed: “By 2020, customer experience will overtake price and product as the key brand differentiator.”. And for good reason.

Customer Journeys 221

Customer Journeys How To Touchpoint Airlines 221

C3Centricity

MAY 1, 2021

Demographics: As already discussed in an earlier post called “The 3 Rules of Effective Targeting” , the deeper your understanding of your target customer is, the more likely it is to provide you with a competitive advantage. However, it is definitely worth getting your segmentation and target customer choice right.

How To 139

How To Groups Customer Centricity Analysis 139

CX University

AUGUST 1, 2023

The employees of UBA were engaged in interactive online modules that covered various aspects of CX, such as understanding customer needs, effective communication, and problem-solving techniques. The program also included real-life case studies and simulations to provide practical experience.

Training 52

Training Company Case Study Banking 52

Thematic

APRIL 17, 2024

By analyzing customer feedback, you can identify potential issues and address them proactively before they snowball into widespread dissatisfaction and damage your reputation. Competitive Advantage In today's crowded marketplace, a deep understanding of your customers gives you a significant advantage.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

By analyzing customer feedback, you can identify potential issues and address them proactively before they snowball into widespread dissatisfaction and damage your reputation. Competitive Advantage In today's crowded marketplace, a deep understanding of your customers gives you a significant advantage.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

By analyzing customer feedback, you can identify potential issues and address them proactively before they snowball into widespread dissatisfaction and damage your reputation. Competitive Advantage In today's crowded marketplace, a deep understanding of your customers gives you a significant advantage.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

SurveySparrow

JUNE 28, 2023

Let’s dive deeper into the world of personalized customer experiences, exploring its benefits, best practices across diverse sectors, and learning from successful examples. Why is personalization and customer experience important?

Industry 52

Industry Tips Customer Experience Healthcare 52

inQuba

APRIL 4, 2023

These trends are not only changing the way companies approach CX, but they are also helping businesses better understand their customers and deliver exceptional experiences. thereby creating trust and loyalty and achieving the highest customer satisfaction rating of any retailer in the United States (ACSI). That’s some misalignment!

Trends 52

Trends Customer Journeys Customer Centricity Metrics 52

CX Centric

FEBRUARY 11, 2021

Collaborative Leadership In this article, I discuss both Agility and Collaborative Leadership, and argue that these two disciplines are not enough to ‘win’ in today’s competitive, fast-moving and complicated landscape. In late 2007 there was a study which said that 70 per cent of IT projects were over budget or delayed. Remember that?

Culture 105

Culture Leadership Roadmap Customer Centricity 105

Thematic

MARCH 27, 2024

By analyzing the data and identifying the factors that contribute to customer churn, you can: Prioritize product or experience improvements that address the root causes of dissatisfaction Evaluate the effectiveness of retention campaigns and adjust strategies based on insights Reduce operational and service costs for managing upset customers 5.

Effort Score 62

Effort Score Analysis Feedback Net Promoter Score 62

Bob Hayes

OCTOBER 23, 2017

We surveyed 80+ customer-centric professionals in companies with formal customer-centric programs (e.g., Researchers from MIT and SAS showed that analytical-leading companies (those that use analytics to create a competitive advantage) adopted analytics practices to a greater degree than analytical-lagging companies.

Analytics 68

Analytics Competitive Advantage Government Customer Centricity 68

Alida

DECEMBER 20, 2017

Only 52% of people in Edelman’s study said they have faith in businesses today, with the reputation of CEOs taking a big hit. To bridge the trust gap, companies need to engage with both customers and employees, according to Edelman, and use that insight to make changes in the company. Trust becomes a bigger factor in business.

Retail 154

Retail Study Innovation ROI 154

GetFeedback

JANUARY 19, 2020

In CustomerThink’s recent study of 200+ CX initiatives , respondents were asked about sources of feedback. Winning (25%): “outcomes can be quantified” or “created a competitive advantage.”. The study found that using only surveys is not a CX success driver. Now you’ve got a real customer, or do you?

Customer Journeys 365

Customer Journeys Touchpoint Survey Measurement 365

GetFeedback

MARCH 22, 2019

While being a customer-centric company is key for delivering great customer experience , you can’t forget about the employee experience. After all, happy employees result in happy customers. Job satisfaction is even a competitive advantage that can help you attract the best people to your organization.

Survey 186

Survey Employee Engagement Competitive Advantage Measurement 186

Alida

NOVEMBER 1, 2018

Customers are a great source of ideas about what product or experience enhancement to pursue. Giving them the opportunity to contribute further deepens the relationship on its own but it also offers a competitive advantage – bringing ideas to improve or introduce products and services to the product teams.

Feedback 147

Feedback Exercises Analysis Effort Score 147

Alida

APRIL 11, 2017

That’s one of the startling findings in the first annual Mobility Study , a report on changing automotive consumer preferences. The study, conducted by the automotive consulting firm Vision Mobility, also found that people in large cities were more likely to have ambivalent feelings about owning a car. Ultimately, the issue is trust.

Automotive 113

Automotive Handbook Competitive Advantage Study 113

SurveySensum

AUGUST 1, 2023

Here are some positive impacts that customer loyalty can have on your retail success: Increased Customer Retention: Customer loyalty plays a pivotal role in driving customer retention and repeat purchases for brands. Tailor the program to resonate with different customer segments, making them feel special and valued.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

SurveySparrow

MAY 19, 2023

Increased Customer Loyalty: Additionally, by soliciting and acting on customer feedback, businesses can demonstrate that they care about their customers and are committed to improving their experience. Hence, this can help increase customer loyalty and encourage repeat business.

Social Media 52

Social Media Competitive Advantage Feedback Customer Satisfaction 52

BirdEye

JANUARY 25, 2024

In short, Google Business Profile insights are key to refining marketing strategies, boosting customer experience and engagement, and driving growth. Leveraging these insights lets your business stay adaptable and competitive in the digital landscape. What are the most common actions taken on Google Business Profiles?

Automotive 59

Automotive Hospitality Healthcare Retail 59