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How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

The NPS system was created by Fred Reichheld and his team at Bain & Company and Satmetrix Systems in 2003 to help companies improve their marketing strategies to better serve customers’ needs with real, verifiable data that they could analyze and act on. So, without further ado… Why is NPS important?

NPS 208
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CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). Customer Experience Management (CEM). Why is a Customer Experience Management (CEM) platform important?

CEM 281
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Infographic: Retail Customer Care and Brand Loyalty Insights

COPC

A new research report titled Customer Experience Management Benchmark (CXMB) Industry Insights: Retail was recently published by COPC Inc. Topics include comparisons between online, in-store and mobile shoppers in the United States, and consumer opinion toward the retail customer experience.

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What is a good Net Promoter Score?

Lumoa

Industry Benchmark (Relative method) – A good comparison marker against competitors. They are mostly available on many Customer Experience Management (CEM) platforms and are open to the public. Bain & Company’s Loyalty practice creator Fred Reichheld suggests that any NPS above 0 is good.

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6 Customer Experience Practices of Loyalty Leaders

Bob Hayes

Customer Experience Leaders Outperform Customer Experience Laggards. In this post, I study what loyalty-leading companies do differently than loyalty-lagging companies in their customer experience management (CEM) efforts. Customer satisfaction is important for business success.

Loyalty 40
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How to Use Continuous Improvement Strategies for Customer Experience Improvement

Comm100

In this day and age, all companies who want to get an edge over the competition must embrace customer experience continuous improvement as a strategy to ensure their customers receive great customer experiences. The customer experience manager should ideally be involved in product creation.

Strategy 230
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Is Employee Experience just a Fad or is it really the Future of Work?

Beyond Philosophy

I got it from a book I read twenty-five years ago called The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value by James L. However, today, this concept is essential and might be what saves your experience at a time when experiences need saving. Heskett, Earl Sasser, Jr.,