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How 3 CX Trends Compare from North America to Asia-Pacific in 2022

InMoment XI

And surprisingly, there were some standout similarities that connected the two seemingly disparate customer bases. So what can we learn from a cross-continental comparison? Let’s scale up and dive into these CX Trends: CX Trend #1: Consumer Comfort Level with COVID Safety Precautions.

Trends 493
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9 Best Market Research Tools & Software in 2024

SurveySensum

This is because before launching Company B decided to market research into its target audience, created customer personas, and launched their product only after understanding their audience and market dynamics. This resulted in more relevant downloads and positive feedback from customers. What is a Market Research Tool?

Tools 52
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Strategic Insights: 7 Tips for Understanding Your Market Better

SurveySensum

The changes occurring in the market can affect your brand’s marketability and performance. Customers can have changing needs and preferences, and global events can influence your industry. It is, therefore, important for businesses to continuously study and understand the market. What is Market Research?

Tips 52
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Smart Marketing for Smart Customers (What Marketers Need to Know Today)

C3Centricity

Our customers are getting smarter every day. But are we performing smart marketing too? Here’s how marketers should be reaching, connecting and engaging their customers. We all know that you can’t please all the people all of the time, so why are we marketers still mass producing our messages?

Marketing 120
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What You Need to Know About Direct Mail Marketing In the Digital Age

Hallmark Business Connections

With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands. Consumers, for the most part, recall an article of mail far more than digital correspondence (we’re looking at you, email). Maximizing Direct Mail In the Digital Age.

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Creating a marketing survey? Here are 80 questions you can use 

BirdEye

And that information comes from various sources, especially market research surveys, marketing surveys, and other customer surveys. When businesses take customer feedback and overall brand perception seriously, they significantly improve their conversion rates, brand value, and revenue.

Survey 59
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Referral Marketing Guide: how to build a customer referral program

BirdEye

Did you know that referral marketing generates 3 to 5 times higher conversion rates than any other marketing channel? Referral marketing is a fantastic opportunity to increase brand awareness and grow your business. Read on to learn how you can kick start your own referral marketing program.