article thumbnail

Six differences between customer-focused companies and operations-focused companies

Vonage

Many companies that claim to offer good customer service in reality are grounded in an operations’ mentality with rules and policies that allow for little flexibility, preventing them from rising above anything more than average or satisfactory. The companies that really understand customer service have a different focus.

article thumbnail

The Cost of Deprioritising Customer Experience During Tough Times

InMoment XI

In fact, COVID-19 has further encouraged most businesses to prioritise a more operational lens, decreasing their focus on the customer experience. Balancing Operations and Customer Experience: A Case Study. To get a better look at this concept, let’s analyse a policy at an ANZ airline.

Airlines 529
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Power of Customer-Focused Leadership

Blake Morgan

Delivering an amazing customer experience starts at the top with customer-focused leadership. Companies winning in customer experience are led by people obsessed with the customer experience and putting customers first in everything they do. There is incredible power in customer-focused leadership.

article thumbnail

The Difference Between Customer Focus and… NOT

ShepHyken

His plea was, “We are so NOT customer-focused, and we need to be!” He then shared what may be one of the most crystal-clear examples of the difference between a company that is customer focused and one that isn’t. By the way, the name of the company has been “changed to protect the innocent,” as they say.

article thumbnail

CX Journey™ Musings: Customer Focus - at What Cost?

CX Journey

Image courtesy of Pixabay Customer focus. I recently attended a webinar about how to develop a customer-centric culture. One of the questions during the Q&A at the end of the webinar was something along the lines of, "Doesn't more customer focus means less focus on products, etc.?" It's all about customer focus.

article thumbnail

4 C’s of CX Culture: How Well is Your Company Doing?

Experience Investigators by 360Connext

Customers will spend more, stay longer and tell their friends about the brand. If metrics like retention rate, lifetime customer value, and new leads from referrals are important to your company, then great customer experience is too. Customer experience suffers, and customers lose faith in the overall brand.

Culture 251
article thumbnail

Is Your Mission Customer-Focused, or an Empty Promise?

Experience Investigators by 360Connext

Your brand promise is a means for setting customer expectations , but is typically written from the company perspective. Some companies aim higher and try to express the values and responsibilities of the brand, but very few manage to communicate this successfully. appeared first on Customer Experience Consulting.