article thumbnail

CCO Forum 2017: Why you need a Chief Customer Officer

Customer Bliss

Although many executives and business leaders are likely to agree with this notion, very few have successfully harnessed this belief and elevated the strategic importance of the customer’s needs to great effect. Corinium: How would you describe the evolution/progression of the Customer Experience in the last 12 to 18 months?

article thumbnail

7 Tips and Resources for CCOs and C-Suite Customer Experience Leaders

Customer Bliss

Last year, Walmart added a chief customer officer role to better align its digital and brick-and-mortar business, especially as competition from Amazon continues to increase. Their goal is to keep the customer at the center of its operations. In order to drive your CX work, you and your CCO have to be on the same page.

Resources 185
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Impact of the Chief Customer Officer, Part II

CCO Council

Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment.

article thumbnail

The CCO’s Checklist: 28 Actions to Take for Customer-Driven Growth

Customer Bliss

As increased emphasis falls on customer experience to impact loyalty, customer experience executives (CCOs, CXOs) must take a leadership role in driving company culture through actions that improve CX—in order to achieve customer-driven growth. Manage priority experience processes proactively to earn customer growth.

article thumbnail

Unplugging to Connect: How Community Impacts Your Business

Gainsight

Nick Mehta, CEO at Gainsight and Kellie Capote, Chief Customer Officer at Gainsight kicked off the event and dove deep into why communities are important within the workplace and how to start building them. We believe that community brings a sense of belonging to our customers.

article thumbnail

Growth via Massive Customer Experience Savings

ClearAction

Stopping prevalent pebbles in customers’ shoes generates Experience Annuities. When you redeploy those resources to higher value opportunities, you’re shifting from value-rescuing to value-creating. ClearAction Continuum newsletter : weekly CX ROI lesson and roundup of what’s new and upcoming.

article thumbnail

Insights Utilization Rate Drives Growth Through Customer-Centric Organizations

ClearAction

Higher costs to serve: customer service, returned materials, remedies, etc. More expense to retain customers: loyalty incentives, customer success, etc. Lower productivity as value-rescuing dominates precious time, resources, morale, and tenure. 24 Ways to Boost 2024 CX ROI. Business as usual is not ROI-generating!