ClientSuccess

JANUARY 25, 2021

For most customer success departments, the internal department you work closest with and most often is definitely sales. Why is customer marketing important? The old adage that ‘your current customers are your best marketing tool’ still holds true, even in the age of digital marketing and SaaS vendors.

Customer Retention 81

Customer Retention Customer Success Marketing Case Study 81

CSM Magazine

MARCH 13, 2024

You’ve nailed down your target audience, you’ve crafted compelling marketing campaigns, and you’re seeing some success. Turning that sale into a loyal, lifelong customer. That’s where customer success management (CSM) comes in. But you know what’s even better than making a sale?

Customer Success 52

Customer Success Brands Management How To 52

BirdEye

AUGUST 24, 2023

Traditional marketing, such as content creation and social media, has become non-negotiable. Businesses have to work harder to make their marketing campaigns successful. By tailoring customer marketing messages that resonate with customers’ unique preferences, companies can unlock a powerful avenue for sustainable growth.

Strategy 98

Strategy Marketing Customer Retention Loyalty 98

ChurnZero

APRIL 2, 2021

The Ripple Effect of Customer Success Software. When you contain the idea of and responsibility for Customer Success to a single department, it’s like a drop in the ocean. To spread Customer Success everywhere, you need to make a ripple. How Sales Benefits from Customer Success Software.

Software 64

Software Sales Customer Success Marketing 64

ChurnZero

OCTOBER 22, 2021

Customer Advocacy: How to Get Your Customers and Customer Success Team Invested. If you work for a SaaS business, you know word-of-mouth marketing is everything. But as you acquire more customers, you’ll no longer be able to passively manage these lead and brand-building sources. Megan Macaluso , Sr.

Customer Success 96

Customer Success How To Case Study Customers 96

Totango

AUGUST 21, 2020

An enterprise cannot survive without satisfied customers to support it. This has always been true, but never has it been more true than in the era of customer-centricity that we now live in. Investing in, and effectively managing, customer success is vital to ensuring the long-term stability and growth of your enterprise.

Customer Success 78

Customer Success Case Study Self Service Customer Centricity 78

SurveySparrow

APRIL 26, 2020

That’s exactly why influencer marketing has taken off big time. Most customers trust the word of their friends and family more than the endorsement of big celebrities. That’s exactly why recommendations, reviews, and customer testimonials are important if you are looking to gain the trust of your potential customers.

Case Study 52

Case Study NPS Study Survey 52

ClientSuccess

FEBRUARY 15, 2022

While customer success leaders, HR representatives, and other key stakeholders are often involved in the hiring process at every step of the way, the structure of your organization could warrant additional team members from different departments being involved in the hiring process. Customer Success Deep Dive.

Customer Success 81

Customer Success Case Study eBook Touchpoint 81

ClientSuccess

MARCH 9, 2020

When many of us in the business world (yes, even those of us in customer-facing roles) hear the phrases ‘Customer Success’ and ‘Customer Experience’, we often think of them as interchangeable. After all, don’t they both deal with engaging customers? Understanding Customer Success.

Customer Success 97

Customer Success Customer Experience Case Study Customer relationships 97

BirdEye

MARCH 4, 2024

While this isn’t necessarily a hard and fast rule, there’s truth behind it — consistent and repeated exposure plays a crucial role in transforming potential customers into actual buyers. Today’s marketers understand this well. How drip marketing works So, how does drip marketing work? Drive more revenue.

Marketing 111

Marketing How To Multi-Channel Tips 111

ChurnZero

DECEMBER 14, 2022

The winners of 2022’s ChurnHero Awards, recognizing and celebrating ChurnZero customers who champion Customer Success with remarkable results, have been announced! Today, we’re proud and delighted to recognize the following Customer Success teams as 2022 ChurnHeroes. Onboarding Hero: ClearGov.

Meeting 98

Meeting Customer Success NPS Customer Satisfaction 98

CSM Practice

MAY 28, 2020

What is the average Customer Success Manager Salary? More and more SaaS businesses are realizing the value of having a customer success team to ensure the continued success of their customers. Popular Customer Success Manager Salary Plans. 2. Base + Bonus Plan. 3. Base + Variable Plan.

Customer Success 126

Customer Success Management Metrics Effort Score 126

ClientSuccess

NOVEMBER 2, 2021

While CSMs are often tied up in the day-to-day implementation and project plan of managing customers, a few long-term initiatives also require additional attention. Customer marketing is one of these initiatives. There are three different types of marketing programs that can help support customer advocacy: 1.Reference

Marketing 59

Marketing Case Study eBook Study 59

Education Services Group

JUNE 4, 2019

Fact: keeping customers is more cost effective than adding new ones. The numbers vary depending on industry, time scale, and who you ask, but the consensus is that it’s five to ten times more expensive to acquire a new customer than it is to retain an existing one. That’s why customer communication is so important.

Communication 53

Communication Customer Success Marketing Case Study 53

CustomerSuccessBox

JUNE 27, 2022

Customer Success Enablement may be a term you’ve never heard of, but you’ve probably heard of sales enablement. Although it’s a crucial idea and job in the Customer Success industry, it still hasn’t fully earned the recognition it deserves. Customer Success Enablement – Definition.

Customer Success 52

Customer Success Customer Experience Net Promoter Score Customers 52

ClientSuccess

MARCH 9, 2020

When many of us in the business world (yes, even those of us in customer-facing roles) hear the phrases ‘Customer Success’ and ‘Customer Experience’, we often think of them as interchangeable. After all, don’t they both deal with engaging customers? Understanding Customer Success.

Customer Success 74

Customer Success Customer Experience Case Study Customer relationships 74

Optimove

JANUARY 31, 2019

Social proof is a cornerstone of modern marketing. In this space, the most effective form of social proof is case studies. Many times, leading, innovative brands require this form of “evidence” to justify the marketing investment. And so – our anonymous case study was born. It makes perfect sense.

Case Study 40

Case Study Study Competitive Advantage Conference 40

Totango

NOVEMBER 12, 2020

Ongoing market volatility created by the COVID-19 pandemic has placed a greater emphasis on the revenue potential of existing customers. By delivering value to customers, generating business outcomes, and creating loyalty , companies are driving growth through customer retention and expansion, despite the pandemic. .

Customer Success 100

Customer Success Technology Effort Score Customer Centricity 100

CustomerSuccessBox

AUGUST 23, 2021

This 4 day conference brings together leaders from product management, creative SaaS marketing and startup founders. With more than 70,000 attendees from sales, marketing and service fields, it presents a vast opportunity for individuals and teams to network in person as well as online. Customer Contact West.

Conference 52

Conference Customer Success Case Study Innovation 52

Education Services Group

JUNE 12, 2018

A Director at a successful SaaS company recently approached me about the role of marketing in customer success. This leader understood that the marketing team was a valuable resource when developing customer-facing communications but wanted more. sales, customer success, etc.)

Customer Success 53

Customer Success Connections Marketing Case Study 53

ChurnZero

APRIL 13, 2021

With Customer Success being one of the top emerging departments in software companies around the globe, you might be considering a career in this industry, but you also might be wondering which role is right for you. . Chief Customer Officer. Responsibilities: Own the revenue number for the installed customer base.

Customer Success 98

Customer Success Chief Customer Officer Customer Centricity Fashion 98

Amity

MARCH 27, 2017

SaaS Tattler Issues 102: Empowering One Another - Marketing and Customer Success. We often talk about Sales and Customer Success alignment, but there are endless opportunities for Marketing to work with Customer Success at different customer lifecycle stages.

Customer Success 48

Customer Success Marketing Case Study Conference 48

TechSee

JUNE 16, 2021

It establishes a live video stream with the customer and overlays Augmented Reality annotations to provide step-by-step resolution guidance on their mobile screen. The greater the adoption of new technology, the more use cases can be applied and the greater the likelihood that the enterprise will see double digit improvements in their KPIs.

ROI 251

ROI Case Study Strategy Wireless 251

ClientSuccess

NOVEMBER 11, 2021

In Part 1 of the customer marketing series, we discussed how CSMs can advocate for their customers through customer success stories and reference programs. Through this kind of advocacy work, CSMs can help customers share their stories, thank them for their partnership, and leverage success as a sales tool.

Marketing 52

Marketing Case Study eBook Leadership 52

CustomerSuccessBox

MAY 18, 2022

So has the customer success industry and the content around the space! Here is the list of 10 Customer Success blogs to follow and save in your digital library in 2022! Here is the list of 10 Customer Success blogs to follow and save in your digital library in 2022! CustomerSuccessBox. 16 Ventures.

Customer Success 52

Customer Success Case Study Resources Customers 52

Totango

NOVEMBER 12, 2020

Ongoing market volatility created by the COVID-19 pandemic has placed a greater emphasis on the revenue potential of existing customers. By delivering value to customers, generating business outcomes, and creating loyalty , companies are driving growth through customer retention and expansion, despite the pandemic. .

Customer Success 86

Customer Success Technology Effort Score Customer Centricity 86

CustomerSuccessBox

OCTOBER 4, 2021

SaaS businesses aim at being customer-centric. A study shows that customer-centric businesses are 60% more profitable than their counterparts. Also according to the CMO Council, it is found that 14% of marketers believe that customer-centricity is the trademark of their companies. Link: [link].

Customer Success 52

Customer Success Customer Centricity Course Customer Experience Professionals 52

Alliance by IFS

AUGUST 13, 2019

Positive customer ratings and user reviews earn Astea the Top Performer ranking from FeaturedCustomers. FeaturedCustomers is the leading customer success content platform for B2B business software and services, helping potential B2B buyers make educated purchasing decisions. About Astea International. www.astea.com.

Software 88

Software Report Customer Success Case Study 88

Totango

AUGUST 14, 2020

In customer success, your customers define their own victories. No one-size-fits-all finish line exists that clients must strive to cross, and there is no Harvard Business School concept of accomplishment you can award your customer before resting on well-earned laurels. Creating Better Customers, by Definition.

Customer Success 76

Customer Success Customer Journeys Customers Case Study 76

Totango

JANUARY 14, 2020

When customers succeed using your product, your enterprise succeeds. To accomplish that, you need a well-structured customer success team with clearly defined roles within the company. The customer success (CS) team is in charge of engaging current customers and ensuring they have a positive experience.

Customer Success 63

Customer Success B2B Net Promoter Score Case Study 63

Kayako

AUGUST 12, 2022

The challenge for brands is ensuring that customer relationship management doesn’t suffer as online spending becomes the norm. Customers still want personalized service even if they aren’t coming into the store. Customers still want personalized service even if they aren’t coming into the store. Discover Kayako Single View.

Customer Service 292

Customer Service Ecommerce Effort Score e-support 292

CustomerSuccessBox

JULY 14, 2021

Customer Success vs Customer Experience. Customer Success. Customer success helps customers get the most out of your product. By aligning your goals with those of your customers will help your customers gain greater value and mutual growth. Customer success is proactive.

Customer Success 52

Customer Success Customer Experience Customers Case Study 52

CustomerSuccessBox

FEBRUARY 25, 2022

Have you been stuck with inherited sales tools that weren’t designed with the Customer Success Manager (CSM) in mind? Let’s find out why and how should you convince your C-suite leaders to invest in Customer Success tech. Make your case based on revenue if that is the primary goal.

Software 52

Software Customer Success How To Case Study 52

Amity

FEBRUARY 16, 2016

On the other end of the marketing funnel… is another funnel. If marketing and sales drive the marketing funnel, you could make the argument that the other end is (at least in part, especially at the beginning) driven by the customer success team, or by customer success marketing.

Customer Success 96

Customer Success Marketing Knowledge Base Infographics 96

ClientSuccess

MARCH 17, 2021

Today’s CSMs and customer success leaders are masters in juggling multiple plates at once. Following up with customer requests can end up being just a lot of repetitive answers, and building templates are a great way to make sure your CSMs hit the main points in a response without wasting too much time. Marketing Request” .

Customer Success 52

Customer Success Case Study eBook Leadership 52

Gainsight

SEPTEMBER 21, 2022

There are plenty of unexpected challenges in SaaS right now, as the looming recession becomes a reality, but Customer Success (CS) organizations in particular are adopting digital tactics to overcome and endure these challenges. . Set your customers up for success from day zero with a welcome email that does serious work.

Customer Success 52

Customer Success How To Self Service Case Study 52

Totango

FEBRUARY 5, 2021

Our increasingly customer-centric economy has established Customer Success as critical to every business’s overall strategy. Any CS team member knows that happy customers make for a thriving enterprise, but the same cannot always be said for C-level executives or your board of directors.

Customer Success 72

Customer Success How To Net Promoter Score Financial 72