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The fundamental flaw in customer journey mapping—and how to fix it

Alida

A customer journey map is a simple idea that has become overly complicated. At its core, a customer journey map tells the story of a customer’s experience. It begins at initial contact, develops with engagement and forms a long-term relationship between a brand and its customers.

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What is Customer Experience Journey? Mapping the Path to Success

SurveySparrow

The answer lies in understanding and optimizing the customer experience journey. From understanding the difference between customer journey maps and experience maps to uncovering the key stages and best practices, this blog will equip you with the knowledge and insights you need to revolutionize your business.

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Top 10 CX and Journey Mapping Videos

Clarivate

These videos are a valuable resource and have covered many interesting insights, trends, and best practices on Customer Experience, Journey Mapping, Employee Experience, Voice of the Customer, and Customer Success. CX Leaders Webinar: The Road to Customer Excellence. You have a CX Journey Map, NOW WHAT?

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The Art of Selling CX

Horizon CX

Drawing parallels with the timeless narrative of “Death of a Salesman,” we uncover the dynamics of selling not just a product but a mindset, while also examining the emotional mindset of leaders who often prioritize revenues and profits over customer-centric approaches.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries. In this webinar, Michael McMillan, a CX expert with extensive experience in both B2B and B2C markets, will help you transform your customer journey and elevate company outcomes by evaluating key aspects of your CX strategy.

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How NOT to survive in a disrupted world – the case study of UK retailer, FatFace

ijgolding

Sticking with the retail industry, it gives me no pleasure to bring this to life with a case study – an example of exactly why organisations are failing to transform and ultimately survive in an increasingly disrupted world.

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Successfully introducing Customer Experience Functions in large businesses. A Case study by Ruth Crowley

CX Centric

This case study is an extract from The Customer Experience Playbook by Jonathan Daniels. Ruth was tasked to lead a Customer-Centric transformation, which would stick, and would open up more revenue for the business. Prototypes were also used including Customer and Associate feedback. Ruth Crowley.