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Staying Ahead of the Game: Behind Foot Locker’s Innovative CX Program to Fit the Modern Athlete

InMoment XI

We at InMoment have had the pleasure of working with some of the world’s greatest brands—and one brand that definitely stands out on that list is global footwear retailer, Foot Locker. According to Saxey, the term “modern athlete” encompasses every athlete at any age, stage, and sport. So what is the modern athlete?

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How Brands Cash In On March Madness

QuestionPro Audience

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.

Brands 191
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6 Companies That Exemplify Exceptional Brand Storytelling

Oracle

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99
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Refashioning Global Commerce for a Perfect Fit with a Consumer Lifestyle Brand

SAP Customer Experience

With its history deeply ingrained in sports heritage as the exclusive supplier of on-field caps for Major League Baseball, New Era Cap Company Inc. is a leading provider of athletic headwear and sports accessories. Founded in 1920, New Era was initially set up as a wholesale business using a business-to-business.

Sports 78
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What is Reputation Marketing? The Complete Guide for Brands

ReviewTrackers

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Companies like Apple get a huge value from their reputation as a user-friendly company that provides great customer experience.

Brands 104
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5 Ways to Get Reviews for Your Brand

ReviewTrackers

As much as 88 percent of consumers trust online reviews as much as personal recommendations. 80 percent of consumers say the star ratings they trust the most are 4.0, According to research , 69 percent of consumers believe that reviews older than 3 months are no longer relevant. and 5 stars. New reviews matter. Try batch emails.

Brands 123
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How Will Advertisers Reach Sports Fans with The World Stuck Inside?

NetBase

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? at the beginning of its time indoors, sports (of every variety) have been canceled. With the U.S.

Sports 67