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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

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Your Guide to Mastering Brand Reputation Management

InMoment XI

Brand reputation management is the proactive effort to shape and control the public’s perception of a brand. How to Create a Brand Reputation Strategy Creating a brand reputation strategy may seem daunting at first. Doing this allows you to cultivate a strong and recognizable presence in the market.

Brands 378
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Marketing the Brand: Importance, Benefits, and Strategies Explained

SurveySparrow

The brand has used emotional branding exceptionally well, and this slogan, introduced in 1988, has become a mantra for motivation and determination. This is a perfect example of marketing the brand like a pro! Now, what exactly is brand marketing? What is a brand? What is Marketing?

Brands 52
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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Related Article: How the Most Important Touchpoints Get Ignored, And How to Fix It. <- Why?

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Guest Post: How to Create an Exceptional Customer Experience Strategy?

ShepHyken

This week, we feature an article by Manpreet Chawla, senior digital marketing specialist at Knowmax , a knowledge base management solution for enterprises looking to provide exceptional customer experience to their customers via enhanced agent satisfaction. Read Shep’s latest Forbes article: How To Beat The Stock Market By Four Times.