CX University

APRIL 16, 2024

The Rise of the Conscious Consumer In today’s competitive business landscape, customer loyalty has become a critical factor for success. As consumers become increasingly discerning, the alignment between a company’s values and the personal values of its customers has emerged as a significant driver of loyalty.

Loyalty 52

Loyalty Brands Social Media Consumers 52

Experience Matters

JULY 28, 2017

As most readers of this blog will likely know, customer-centric organizations must master Four CX Core Competencies: Purposeful Leadership, Compelling Brand Values, Employee Engagement, and Customer Connectedness. Without Compelling Brand Values, the company is Adrift. Lacking Read More.

Customer Centricity 349

Customer Centricity Customer Connectedness Employee Engagement Brand Values 349

Experience Investigators by 360Connext

APRIL 2, 2024

Your relationship with customers is built one step at a time. Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And for good reason!

Touchpoint 137

Touchpoint Customer Journeys Customer Experience Social Media 137

Second to None

APRIL 26, 2018

Understanding the way that employees are performing on the frontlines can serve as a difference maker for brands hoping to create a leading Customer Experience platform. Organizations with high eNPS scores typically will experience higher levels of customer satisfaction and retention.

Brand Values 59

Brand Values Brands Leadership Voice of Customer 59

AskNicely

OCTOBER 10, 2018

Your company’s brand is more than a cool or cute logo and colors meant to evoke emotions. Your customers start to care about your brand when they can connect the visual identity with a personal emotional response. Are they connected to brand stories and share far and wide? Ask your customers.

Feedback 150

Feedback Brands Net Promoter Score Competitive Advantage 150

BirdEye

JUNE 16, 2023

Knowing how your customers feel about your brand makes growing a business easier and more efficient. Regularly conducted brand surveys help you gather such feedback. But brand surveys come in many different forms and choosing the right one is important to reap the benefits of your investments.

Survey 98

Survey Brands Strategy Social Media 98

Blake Morgan

SEPTEMBER 12, 2023

If you go back 50 years and you look at the balance sheet of Fortune 500 companies in the 1970s, over 80 percent of the value came from physical entities – from oil in the ground to inventories on the shelves,” he says. At its core, brand value epitomizes the emotional bond a brand shares with its customers.

Company 52

Company Brand Values Financial Innovation 52

Beyond Philosophy

APRIL 4, 2019

Brands are everywhere. Everybody feels like they understand what brands are. However, when we ask the fundamental questions of “What is a brand?” Branding is a critical topic in Customer Experience. We discussed where branding and Customer Experience interact and prioritize in a recent podcast.

Loyalty 130

Loyalty Brands Insurance Call Center 130

SuiteCX

MARCH 22, 2017

Brands are all touting customer experience but most are failing. Brands think they understand customer experience because they have Customer Data, and even Big Data. Companies are drowning in data and really don’t know what is important and what isn’t. to help fill in the missing data.

Company 113

Company Customer Journeys Net Promoter Score Customer Experience 113

ShepHyken

APRIL 28, 2024

Each week, I read many customer service and customer experience articles from various resources. 5 Reasons Why VIP Customers Are the Key to E-Commerce Growth by Josh Kim (Total Retail) VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue.

Loyalty Programs 70

Loyalty Programs Customer Service Self Service e-support 70

SuiteCX

MARCH 22, 2017

Brands are all touting customer experience but most are failing. Brands think they understand customer experience because they have Customer Data, and even Big Data. Companies are drowning in data and really don’t know what is important and what isn’t. to help fill in the missing data.

Company 100

Company Customer Journeys Net Promoter Score Customer Experience 100

Daniel Group

JULY 1, 2023

Welcome to Success Strategies | July 2023 Are You Losing Customers and Hurting Your Brand Because of Poor CX? Is poor CX causing customer loss and brand damage? In today’s competitive business landscape, customer experience (CX) plays a pivotal role in shaping brand perception and customer loyalty.

Brands 52

Brands B2B Touchpoint Effort Score 52

Lumoa

MARCH 8, 2023

In today’s competitive telecommunications industry, customer experience (CX) has become a crucial factor in retaining customers and driving business growth. Delivering top-notch CX increases customer loyalty and enhances brand reputation, which can boost revenue. Here are the key takeaways from the webinar.

Industry 208

Industry Customer Centricity Telecommunications Feedback 208

Oracle

JULY 9, 2018

What kinds of companies come to mind when you think of the world’s most respected brands? How do you suppose those companies became the most respected brands? The complete answer is “customer experience.” ” A brand can be thought of as an “identity or image regarded as an asset.”

Loyalty 106

Loyalty Brands Customer Experience Advertising 106

Smith+co CX

OCTOBER 19, 2017

Part one of a new series from Smith+Co exploring business value, communication and empathy. Another week, and another brand fails to live up to its values that promise so much. “It is a c**k-up of monumental proportions and it comes after more recent bad news for its customers. It reeks of shallowness.

Brand Values 28

Brand Values Brands Airlines Travel 28

Hallmark Business Connections

OCTOBER 27, 2020

Brands should take their customers’ loneliness as a rallying cry to step up and step into roles that bring more human interaction and caring into the world. The majority of Americans interact with at least one business daily—not to mention encountering 4,000 to 10,000 ads every day—so brands hold immense power in turning this tide.

Company 98

Company Airlines Telecommunications Social Media 98

Experience Matters

NOVEMBER 14, 2014

I was impressed by what the CSL is doing to equip future customer service/experience leaders. One of the speakers was Mike Gathright, Director Americas Customer Services at Amazon.com. He describe Amazon.com as “The Earth’s Most Customer-Centric Company,” or just EMC 3. The company works on it.

Customer Connectedness 307

Customer Connectedness Effort Score Brand Values Leadership 307

Lumoa

MARCH 3, 2023

The past few years have witnessed a substantial increase in attention and investment in customer experience (CX) across various industries, including the financial services sector. How does a company remain committed to providing first-rate customer service in an economic downturn? Here are the main takeaways.

Financial 208

Financial Metrics Loyalty Customer Service Representative 208

Beyond Philosophy

NOVEMBER 26, 2014

Marketing and Branding are the first contacts you have with your Customers. Your brand is the promise you make to your Customers. Surprisingly, too many organizations don’t deliver on the brand promise they made in their Marketing and Branding efforts, causing a disconnect between the two.

Brands 129

Brands Advertising Customer Centricity Brand Values 129

GetFeedback

MAY 9, 2019

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. What is customer experience? Customer experience is how your customers perceive their interactions with your company. What is great customer experience? 73% of U.S.

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

Experience Matters

MAY 8, 2020

This is not only a critical outcome for Employee Experience (EX) efforts, but it’s also a critical input to delivering great customer experience. Because engaged employees are the trigger of a “virtuous cycle” of good customer experience and strong business results. So how can companies tap into this value?

Engagement 211

Engagement Employee Engagement Brand Values Employee Experience 211

Qualtrics

DECEMBER 8, 2020

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? It’s well-known that customers will tend to buy a product they recognize and trust. The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time.

Measurement 59

Measurement Brands Net Promoter Score Social Media 59

ECXO

APRIL 10, 2024

Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience This time we will explore the fascinating connection between Quantum Physics and Customer Experience. The state of a customer’s satisfaction or dissatisfaction can instantly influence the state of the business.

Connections 111

Connections Customer Experience Social Media Analysis 111

Magellan Solutions

AUGUST 29, 2021

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. BPO Manila Philippines was in adapting UGC to boost E-commerce brand. Sourcing UGC is the easy part because customers are out there generating it every day. . Forum posts .

Brands 52

Brands Multi-Channel Fashion ROI 52

C3Centricity

JUNE 25, 2020

We all know that customer centricity is essential; even more so these days with the lockdown in most countries due to the pandemic. Now more than ever, businesses need to put their customers clearly at the heart of their organisation. But I know that many struggle, even in more normal times, to be customer centric.

Customer Centricity 177

Customer Centricity Competitive Advantage Trends Brands 177

CSM Magazine

NOVEMBER 7, 2018

Investing in overall brand experience for customers is one of the most important aspects of any business. By building a happy, loyal customer base that makes brand interaction easy and enjoyable, businesses can ensure that they have the edge over competitors. out of 100, well below the all-sector average of 78.1.

Interaction 221

Interaction Telecommunications Customer Satisfaction Social Media 221

Experience Matters

NOVEMBER 20, 2014

As I mentioned in my post about Amazon’s relentless customer advocacy , I recently attended the Arizona State University, Center for Services Leadership (CSL) Compete Through Service Symposium. It’s the largest and fastest growing hair care brand. Here’s my take on some of what he presented: Focus on the Customer.

Customer Connectedness 245

Customer Connectedness Brand Values Comparison Metrics 245

CSM Magazine

OCTOBER 25, 2022

We’ve already started to see brands spread bet and offer discounts of 25% or more to entice customers and manage this longer tail of buying. This is indicative of the financial pressures that brands face too. How can brands manage customer expectations and behaviour and still drive a good return?

Brands 52

Brands Management Customer Service Return on Investment 52

Experience Matters

NOVEMBER 24, 2015

We published a Temkin Group report, Business-to-Business (B2B) Customer Experience Best Practices. This report provides data on the state of customer experience (CX) in B2B as well as 20 CX best practices across five critical B2B processes. Download report for $195.

B2B 120

B2B Customer Connectedness Report Customer Experience 120

Oracle

FEBRUARY 14, 2020

Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. To retain loyal consumers, and attract consumers with similar buying habits, brands are tasked with rethinking the way that they interact with their consumers. Tip #3: Communicate the brand purpose.

Loyalty 79

Loyalty Brands Customer Journeys Loyalty Programs 79

Forrester's Customer Insights

APRIL 1, 2024

As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis. In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQIA+ and conservative communities for their transgression of core brand values. […]

Marketing 56

Marketing Brand Values Brands Company 56

Comm100

JUNE 30, 2021

Customer service is often cited as the most important factor in customer satisfaction. It’s why we’re here to talk about how your customer service team can give your customers a positive experience, no matter the circumstance or query. What exactly is customer service? Source: [link].

Customer Service 130

Customer Service Customer Experience Social Media Customers 130

ECXO

JUNE 11, 2023

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. What do they value most? Is your customer data out of date? Is your customer data out of date? A persona is an archetype of your ideal customer. What do they value most? Is your customer data out of date?

B2B 130

B2B B2C Touchpoint Customer Journeys 130

TechSee

APRIL 28, 2020

On the other, they have to find ways to tailor them to get the best out of each platform, without compromising on their messaging or brand values. The buzz around the concept has been building over the past few months, as companies embrace the possibilities of offering unified experiences. Omnichannel Strategy is Out.

Customer Journeys 124

Customer Journeys Multi-Channel Strategy Omni-Channel 124

SurveySparrow

SEPTEMBER 19, 2019

Do these brands’ colours, logos, mascots, etc, strike an immediate chord with you? That is because they have built a brand identity so strong that there are no equals in their realm. Wouldn’t you want your customers to remember your brand this way? What is a brand identity? Voice of the brand. Core Values.

Brands 64

Brands Survey How To Exercises 64

Ecrion

AUGUST 12, 2020

The success of your business relies on your customers. Better customer engagement helps to build a stronger relationship between your business and your customers. But did you know that employee engagement is just as important as customer engagement for creating stellar CX? talk to an expert today.

Employee Engagement 105

Employee Engagement Infographics Engagement Customer Experience 105

Customer Alignment

MAY 29, 2018

Customers can engage with brands in more ways and places than ever before. As a result, customer expectations are higher than ever. If the 1990’s and 2000’s were about building strong brands; the 2010’s have been about delivering exceptional customer experiences. Brand or Branded Experience?

Brands 40

Brands Customer Experience Brand Values Customers 40