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The Impact of the Chief Customer Officer, Part II

CCO Council

Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment. Everyone says they are customer centric.

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The Lifecycle and Legacy of a Chief Customer Officer, with Stephen Ingledew – CB63

Customer Bliss

Stephen has held senior executive roles in marketing, customer growth, distribution, or product with Barclays, AMP, Frizzell, Berkeley Berry Birch, and Standard Life. Episode Overview. The latter is the UK’s largest pensions and investment company.

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3 Essential Lessons Leaders Must Embrace to Transform Experience

Customer Bliss

You have an opportunity to make it easier on employees to deliver value to customers. For example, Commerce Bank—now TD Bank —asked their employees: “What’s getting in your way? In my first role as Chief Customer Officer at Lands’ End , founder Gary Comer said to me, “You’re the conscience of the company.

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Chief Customer Officer Role in the Hospitality Industry, with Mark Weinstein – CB23

Customer Bliss

If you have an organization totally designed around silo-by-silo action plans, metrics, surveys, and strategies … you’re going nowhere and customer churn will be through the roof. Bank on that. You need to unify the areas and don’t let operations or finance grab at customer metrics in their own vocabulary.

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Who’s Hiring Journey Managers?

Kerry Bodine

The emerging role of the journey manager represents one of the most important developments since the creation of the Chief Customer Officer, yet many in the customer experience field have yet to encounter a journey manager within their organizations—or to develop a working knowledge of their typical job responsibilities and challenges.

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Webinar Spotlight: Creating Engaging Real-time Experiences to Enhance Your Customer Experience

ECXO

Frameworks for measuring and optimizing real-time customer experiences. Allow us to introduce our esteemed panelists and facilitator: Robert Neuwirth: An accomplished CRM expert and product owner at Erste Bank. Nicolette Wuring: A dynamic Managing Director at Customer-Advocacy.com and ECXO Ambassador and Facilitator.

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Driving CX transformation within the C-suite

Alida

Special guest speaker Christine Corbett, Group Chief Customer Officer at Australia Post shared the story of the creation of the Chief Customer Office at Australia Post and its role to ensure the customer is the centre of everything they do. Focus on customer outcomes, over revenue outcomes. “Do