InMoment XI

JANUARY 9, 2024

For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Organizations that strategically allocate their resources to strengthen their customer experience focus stand to gain an edge over the competition.

B2B 551

B2B Self Service Customer Experience Customer Journeys 551

Bob Hayes

SEPTEMBER 18, 2017

We studied 88 companies that have a formal customer program (e.g., customer experience (46%), customer success (30%), other (24%)) to determine the extent to which they incorporate analytics practices into their program. Most respondents were from the US (86%) and worked in a B2B (50%) or B2C/B2B (42%) company.

Analytics 113

Analytics Loyalty Data Competitive Advantage 113

Bob Hayes

AUGUST 15, 2016

Adoption of customer experience (CX) best practices plays a significant role in the success of any company. In this post, I present specific customer experience management (CEM) business practices that are linked to high customer loyalty. Practices in Customer Experience Management Programs.

Loyalty 40

Loyalty CEM Customer Experience Social Media 40

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. How do you take action on customer experience? Listen to your customers. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Experience Investigators by 360Connext

NOVEMBER 20, 2014

Annie Tsai Annie Tsai leads the Customer Experience org as CCO and watches over all things customer - onboarding, implementation, engagement, customer growth, and ultimately retention & renewals. She has spoken at several conferences over the years on B2B and B2C social strategies and online reputation management.

Customer Experience 302

Customer Experience Chief Customer Officer B2B Conference 302

Bob Hayes

FEBRUARY 2, 2015

Customer Experience Leaders Outperform Customer Experience Laggards. In this post, I study what loyalty-leading companies do differently than loyalty-lagging companies in their customer experience management (CEM) efforts. Customer satisfaction is important for business success.

Loyalty 40

Loyalty CEM Customer Experience Social Media 40

Customer Guru

AUGUST 8, 2018

Adam is a globally recognized expert on customer experience. He is the co-founder and director of Genroe, a consultancy that specializes in Net Promoter®, customer feedback management, data analysis, and customer experience management. Adam Toporek Follow @adamtoporek. Augie Ray Follow @augieray.

Customer Experience 130

Customer Experience Chief Customer Officer Consulting Customer Journeys 130

ECXO

JUNE 15, 2021

Customer-centricity results as an outcome offering a great experience to the customer across all touchpoints: from the awareness stage, through the purchasing process and finally through the loyalty process. An empowered employee that feels to have a purposeful work, is a happy employee. Kirsti Laasio.

Customer Centricity 119

Customer Centricity Culture Tips Company 119

ShepHyken

JULY 13, 2018

This week we feature an article by Christa Heibel about how investing in a personalized customer experience can create life-long customers in the B2B space. – Shep Hyken. If you’ve been habituated to think that the customer experience (CX) is strictly for B2C (business serving customers) verticals, you’re not alone.

B2C 15

B2C Omni-Channel Customer Experience Customer Journeys 15

Customer Guru

AUGUST 21, 2018

Michelli is an internationally sought-after speaker, New York Times bestselling author of business books “The Starbucks Experience”, “The New Gold Standard”, “Prescription for Excellence”, and “Driven to Delight”, and an organizational consultant. He specializes in customer experience strategies, customer service engagement, and loyalty.

Customer Experience 115

Customer Experience Customer Journeys Consulting Customer Experience Professionals 115

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . In this article, I’ll take a deeper dive into personas and customer feedback as it relates to B2B and B2C journey maps. B2C companies sell to consumers.

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195

Beyond Philosophy

FEBRUARY 5, 2015

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. These companies, and their employees, are also invariably quite disciplined and well-trained in the why’s and how’s of customer experience. All employees have the responsibility of providing customer value.

CEM 60

CEM Omni-Channel Training Customer Experience 60

Daniel Group

JULY 17, 2020

B2B Customers have a very different set of needs to be happy with your company and to remain loyal. Compared to B2C, the B2B purchase is not a one-time, one-on-one interaction. The B2B provider is often an extension of the customers’ business operations. B2B Customers have unique needs. Here’s why.

B2B 52

B2B B2C Feedback Survey 52

Answer Dash

MAY 7, 2018

Decreased Brand Loyalty and Patience “The next generation of people (those born between 1995 and 2010 who account for 27% of the world population) is entering the workforce and has spending power. 32% of B2C CMOs see improving customer experience as a top three objective. The figure stands at 23%for B2B,” ( Forrester ).

Trends 54

Trends Customer Experience B2C B2B 54

PeopleMetrics

FEBRUARY 25, 2022

This complete introduction to CX will review everything you need to hit the ground running: Customer Experience FAQ. Benefits of Customer Experience. CX Management and High-Impact Customers. The Customer Experience Management Process. How to Improve Your Customer Experience.

Customer Experience 71

Customer Experience Net Promoter Score Customer Journeys Touchpoint 71

Pink Guava

OCTOBER 7, 2019

What is Customer Satisfaction Customer Satisfaction is a metrics to measure how a product/service of a business is meeting or surpassing customer expectations and is one of the important gauges to understand if a customer will be retained by on organization or simply it's an indication for Customer Loyalty and Retention for a business.

Customer Satisfaction 40

Customer Satisfaction Study Net Promoter Score Effort Score 40

ClearAction

DECEMBER 31, 2015

Business-to-Business Customer Experience Advice Highlights. Business-to-business customer experience management has certain complexities and advantages that need to be well understood by practitioners and vendors alike. That all depends, in each sector, upon what’s best for customers. Highlights.

Customer Experience 48

Customer Experience Case Study Customer Journeys Net Promoter Score 48

Forrester's Customer Insights

JULY 13, 2020

This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.

B2C 43

B2C B2B Company Measurement 43

ReviewTrackers

MAY 8, 2017

CX is also a great competitive differentiator, helping companies respond to and exceed customer expectations, improve satisfaction, drive loyalty, reduce churn, and increase revenue. For more on CX: “ Customer Experience Definition — and How CX Differs from Customer Service”. Where: Dallas, TX.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

Pink Guava

MARCH 25, 2019

No wonder we see soo many product startups sink in first year of launch because they are not able to sell and redeem the basic cost as their customers do not stick to them or they are not able to generate a positive traction for their product. My product is B2B, what could be the right strategy to become B2C. But growth is a concern.

Guidelines 40

Guidelines Customer Experience Management B2C Strategy 40

ERDM

NOVEMBER 10, 2020

Historically, both B2B and B2C marketers espoused the notion that, yes, we want to know you and understand your expectation related to customer satisfaction. Customer experience management is now becoming a discipline, with enabling technology, and a process that has risen to the level of importance it should have been at all along.

Industry 52

Industry B2B Net Promoter Score e-support 52

PeopleMetrics

MARCH 25, 2022

CABs are particularly beneficial for companies that rely heavily on segments of high-impact customers , like: B2B companies that produce enterprise-level software or provide specialized professional services. Luxury B2C brands and service providers. Any business that operates in a niche market with relatively small pools of customers.

Roadmap 118

Roadmap Feedback B2B Survey 118

ProProfs Chat

MAY 6, 2020

Customer Experience ROI Statistics. Customer Experience Through Social Media. Customer Experience & Engagement Statistics. Customer Experience & Retention Statistics. Customer Experience & Loyalty Statistics. Customer Experience & Satisfaction Statistics.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Feedbackly

SEPTEMBER 26, 2018

Expectations for B2C as well as B2B customers. Don’t Forget About Your Mobile Experience. While CX is important across all channels, many industries are turning to mobile experiences as a key differentiator. The ROI of Good Customer Experience. Customer Loyalty and Lifetime Value.

Customer Experience 56

Customer Experience Social Media Feedback Customers 56

GetFeedback

DECEMBER 21, 2018

It’s important for businesses to understand what contributes to churn in order to address those issues—and ultimately drive customer retention. Here are 40 customer retention statistics that reinforce the growing need for customer experience management. Customer Retention by the Numbers. CallMiner ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. The situation when B2B CX was very distant from B2C CX has been rapidly changing. So let’s start!

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

Lumoa

MARCH 12, 2023

70% of consumers spend more with companies that offer seamless and personalized experiences. Higher brand loyalty. 95% of customers report that customer experience is essential to brand loyalty. Improving your customer experience always pays off for your business. Increased lifetime value.

Customer Experience 208

Customer Experience Customer Journeys NPS Analytics 208

BirdEye

DECEMBER 8, 2022

Let’s say you’re a business-to-consumer (B2C) company selling retail products. These networks are great for customer engagement as they give businesses the chance to have an ongoing dialogue with their customers, providing them with quality content and helping them build relationships.

Social Media 98

Social Media Brands Video Entertainment 98

Lumoa

OCTOBER 31, 2018

More brands will (and should) bring up customer feedback to the decision-makers in the company, and with the help of some new amazing technologies , we’re changing the way businesses see their customers. Find someone to champion customer experience at the c-suite and give them influence and resources to actually get things done”.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

Clarabridge

DECEMBER 3, 2015

But this isn’t all bad –news—the use of connected devices means businesses can now build smarter marketing and engagement strategies, based on specific personalized details of each customer’s behavior and buying preferences. About 10 years ago, Customer Experience Management became a formal discipline area that businesses started to notice.

Analysis 40

Analysis Connections Self Service Net Promoter Score 40

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. The situation when B2B CX was very distant from B2C CX has been rapidly changing. So let’s start!

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

BirdEye

APRIL 24, 2023

5 key differences between inbound marketing and digital marketing 7 differences between B2B and B2C digital marketing How to do digital marketing Types of digital marketing channels The benefits of digital marketing Key performance indicators (KPIs) in digital marketing Digital marketing challenges What skills are needed in digital marketing?

Marketing 93

Marketing Social Media B2C Advertising 93

SurveySparrow

MARCH 21, 2023

You can only “sweeten the deal” for your customers by offering a superior B2B experience. When you focus on customer experience with a tenacious sense of purpose, you will keep attracting new customers while retaining your existing ones. B2C issues don’t have too many elements and can be quickly solved. #3.

B2B 52

B2B Customer Journeys Customer Experience B2C 52

Bob Hayes

JANUARY 16, 2015

Also, the customer survey included questions that required customers to provide ratings on measures of customer loyalty (e.g., overall satisfaction, likelihood to recommend, likelihood to buy different products, likelihood to renew) and satisfaction with the customer experience (e.g.,

Wireless 40

Wireless Metrics Study Survey 40

SmartKarrot

AUGUST 10, 2020

This puts substantial pressure on businesses to deliver higher-quality products and services, and also a better customer experience. B2B customer expectations are seemingly higher than B2C customers’ B2B businesses must rise to meet these growing expectations to remain competitive in their markets.

Customer Expectations 19

Customer Expectations Social Media Customer Retention B2B 19

SmartKarrot

FEBRUARY 16, 2022

Not just brand loyalty, CX is a key factor when making purchase decisions, customer retention, and even word-of-mouth advertising. Considering this importance, we have brought a list of 75 customer experience statistics to you. These will help you efficiently create an excellent experience for your customers.

Customer Experience 10

Customer Experience Social Media B2B e-support 10

ClearAction

JANUARY 14, 2015

State of Business-to-Business Customer Experience Management. How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? Trendy Customer Experience Management. Need for a Customer Experience Management Strategy Model.

Customer Experience Management 48

Customer Experience Management Customer Experience Management B2B 48