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5 Tips for B2B Loyalty Programs Inspired by B2C

Influitive

Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive.

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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. Key takeaways: Consumers are subjected to marketing fatigue across industries. This post highlights Optimove 2023 surveys of more than 2,000 consumers.

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50/50: Gratuity Has Reached A Tipping Point

Forrester's Customer Insights

Tipping fatigue is growing as automatic prompts on digital point-of-sale proliferate. Find out the consumer sentiment on this hot topic.

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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

So, let’s start with a Fast Company that has three tips. Balancing Customer Loyalty in an Age of Growing Business Costs by Tom Behnke (Retail TouchPoints) Consumers again and again have propped up the economy, fueling consistently strong growth in ecommerce and giving the retail industry an important edge in otherwise dark times.

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Top 13 marketing channels for your business

BirdEye

Importance of marketing channels for a business B2B vs B2C marketing channels Top marketing channels for your business Frequently asked questions about marketing channels Conclusion Understanding marketing channels (what is it?) It is important to know the distinctions between B2B and B2C marketing channels to create effective strategies.

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What Consumer Goods Companies Can Learn From Healthcare. 7 Lessons of Customer Service Excellence

C3Centricity

If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry name and well healthcare’s reputation is not that great. It shares many tips, tools and templates to catalyse your business and improve your customer understanding immediately.

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Are you really engaging customers? 3 tips to get customer engagement right

Thematic

Additional findings from our 16,000 plus hours of VOC interviews indicate that there is a dangerous chasm between the customer experience (CX) fantasies of brands versus the disappointing CX realities of most consumers. Here are 3 tips to help you get it right. 3 tips to get customer engagement right appeared first on Thematic.