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B2B Customer Experience: 3 Tips to Take From the B2C Playbook

Truthlab

Reading Time: 2 minutes Earlier in the week we talked about sticking to the fundamentals and how B2C has led the way in prioritizing customer experience. Here are some tips to help you start thinking about experience like your counterparts in B2C do: Think beyond the product or […].

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Delivering Excellent B2C Customer Service: 7 Best Practices

Help Scout

B2C customer service differs greatly from its B2B counterpart, and many strategies need to shift to do it well. Follow these 7 tips to excel. Read the full article

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10 Questions for B2C CX Leaders

Heart of the Customer

There will be some overlap between B2C, B2B, and B2B2C issues, but I want to address each audience individually – starting here with B2C. The post 10 Questions for B2C CX Leaders appeared first on Heart of the Customer. One thing I’ve notice over years of talking with […].

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5 Tips for B2B Loyalty Programs Inspired by B2C

Influitive

The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. In B2B, purchase decisions involve more than one stakeholder and your core user is not always the person paying the bill. […].

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Top 5 Customer Service & CX Articles for Week of April 22, 2024

ShepHyken

This short article by our friends at NICE shares four simple tips – and at least one, if not all four, are important. The first tip, being proactive and reaching out to customers before they call you (about a problem), is something more companies should implement. My Comment: Customer Experience (CX) doesn’t have to be complicated.

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6 Tips to Reduce Customer Churn

Kapta Customer Success

According to Recurly Research in 2020 , "B2C companies experience higher churn than B2B, at 7.05% versus 5.00%." Both numbers represent a huge loss of companies in either sector — lost customers mean lost marketing dollars, customer service hours, and forecasted revenue built into each customer.

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A Successful B2C Engagement Tactic Applied to B2B

Heart of the Customer

The post A Successful B2C Engagement Tactic Applied to B2B appeared first on Heart of the Customer. When my new case came, it included something special. In addition to sending the standard packing and instructions, Carved included a “trading card” with […].

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