ECXO
JUNE 11, 2023
It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. But … CX programmes have gained limited traction in a sector that is still working out how to shift to customer-centric business models. How does it align with your customers’ values and needs? This is urgent.
Lumoa
FEBRUARY 9, 2023
The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. The situation when B2B CX was very distant from B2C CX has been rapidly changing.
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CX Journey
DECEMBER 18, 2014
The price of the product, the brand value, and the other pillars of marketing are no longer the most important factors in a consumer’s selection process. At a certain level of affluence, the absolute value of experience a company is likely to deliver becomes the pivotal point in making a selection.
Lumoa
MARCH 20, 2018
From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. The situation when B2B CX was very distant from B2C CX has been rapidly changing.
Second to None
MAY 17, 2019
Though often overlooked, the Midwest offers notable perks in the context of forming B2B partnerships. 2] While pragmatism may not be ideal for startups whose plans are mostly theoretical, there is something to be said about its root in practicality when it comes to forming client relationships, especially in the customer experience domain.
Lumoa
MARCH 20, 2018
From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. The situation when B2B CX was very distant from B2C CX has been rapidly changing.
Daniel Group
JULY 1, 2023
In today’s competitive business landscape, customer experience (CX) plays a pivotal role in shaping brand perception and customer loyalty. It’s time to assess whether your CX efforts align with your brand values and if they are positively impacting your business. Customer Experience is your brand.
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