article thumbnail

Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. According to research: 95% of automotive shoppers rely on online resources to gather information, bypassing dealerships as their starting point.

article thumbnail

How Cadillac drives customer centricity in the luxury market

Alida

As a member of Cadillac’s global launch and lifecycle marketing team, I am obsessed about changing that perception. At the core of our strategy is a commitment to put our customers in the driver’s seat. We recognize that the best way forward is to be truly customer centric. Luxury, the market that we’re in, is in flux.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Enhancing Automotive Customer Experience: Key Trends and Strategies

SurveySparrow

Have you ever wondered what makes some automotive brands stand out from the rest? Why do customers choose one brand over another? The answer lies in the way customers are treated throughout their journey with a brand—this is what we call the automotive customer experience. What is Automotive Customer Experience?

article thumbnail

20+ Must-Ask Automotive Customer Satisfaction Survey Questions

SurveySensum

Sarah, a dedicated automotive repair shop owner, was determined to take her business to the next level. She realized that along with top-notch service, it is also important to understand customers’ needs and satisfaction. Sarah initiated a customer satisfaction survey to gather insights on automotive customers’ experiences.

article thumbnail

Boost NPS in Automotive by Closing the Feedback Loop

SurveySensum

Step 3: Address critical issues first that impact a large number of customers. Step 4: Share the feedback with relevant teams such as product development, customer support, and marketing. across the automotive customer journey. Step 5: Define specific, measurable goals based on the feedback.

article thumbnail

How to improve CX in the automotive industry

Alida

While the market for on-demand mobility is expected to grow, the market for privately owned cars is predicted to shrink dramatically over the next five to 10 years. Reinvent the brand-customer relationship. All of these elements work together to make Cadillac’s customer service commensurate with its luxury branding.

article thumbnail

The Art of Selling CX

Horizon CX

Drawing parallels with the timeless narrative of “Death of a Salesman,” we uncover the dynamics of selling not just a product but a mindset, while also examining the emotional mindset of leaders who often prioritize revenues and profits over customer-centric approaches.