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How Technology is Revolutionizing the Apparel Industry

Oracle

apparel industry market is the biggest in the world, according to Statista. With revenues of over $328 billion in 2017 and a projection of $390 billion in 2025, there are many ways technology can influence these numbers. Here are 4 ways newly introduced tech is revolutionizing how apparel is made, sold, and worn. Smart apparel.

Apparel 92
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Nike versus Adidas: Who will win the digital transformation race in apparel retail?

Alida

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. By putting customers first, Adidas has made consumer insights the starting point for creating new processes and models of working.

Apparel 153
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3 notable trends in the retail apparel industry

Alida

Apparel companies are hanging by a thread as consumers spend less money on stocking their closets , preferring to express themselves through social media rather than by what they wear and favoring weekend getaways over new clothes. Apparel companies might want to stop trying to be all things to all people. Take a tailored approach.

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Augmented World – How AR Transforms Customer Experience

TechSee

Augmented Reality (AR) – the ability to overlay and share physical objects, spaces and images on a user’s view of the real world– is revolutionizing the customer experience. AR creates a new digital experience that transforms the customer journey into an immersive visual interactive experience. Remove uncertainty from decision-making.

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Connect customer feedback to your target audience with HappyOrNot Demographics

Happy or Not

We all know that loyal customers buy more and bring in more money and help you build success in the long run. Typically, trying to please everyone ends up pleasing no one, and the same can be said for building customer experiences and loyalty. By connecting customer feedback to your target audience’s demographic data.

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K3 Acquires ViJi – Accelerating Strategy to ‘Change Retail for Good’

CSM Magazine

The combined solutions of K3 and Viji boost fashion and apparel brands to be more sustainable and ethical in their supply chain. critical software solutions, with a focus on fashion and apparel brands, today announced its acquisition of ViJi (Sas ). K3 , which provides business?critical Sustainability tops the agenda for 2022.

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With Benefits and Examples: What is Cross-Marketing?

SmartMessage Blog

Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both. What is Cross-Marketing?