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The Customer-Centric Compass

CSM Magazine

Spotting Customer-Centric Companies I. In today’s fast-paced marketplace, this vision is a reality for some, and it all centers around the compass of customer service. Recognizing the pivotal role customer service plays in this quest is the first step towards a more rewarding consumer journey.

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Customer loyalty: 5 strategies for creating lifelong fans of your brand

delighted

It’s a term that gets thrown around a lot these days, but “customer loyalty” has never been more important. If you want to build a business that’s sustainable – not just a flash-in-the-pan success – you have to prioritize the long-term loyalty of your customers. The significance of customer loyalty.

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

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With Benefits and Examples: What is Cross-Marketing?

SmartMessage Blog

This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both. Ensuring Loyalty Participating in cross marketing initiatives can greatly enhance customer loyalty.

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Customer intent is a treasure trove of actionable data hiding in plain sight

Think Customers

Every time customers interact with a customer service representative, do a keyword search, click through a brand’s website, or engage other touchpoints, they’re giving hints about their interests and intentions. Insights into what customers want and need are more important than ever as the economy and market conditions change.

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Customer Service in the Metaverse: Navigating the Future of Virtual Support

CSM Magazine

Welcome to the dawn of a new era in customer service, where the metaverse is rapidly transforming how businesses interact with their customers. With 60% of internet users projected to engage in metaverse environments by 2030, the urgency to adapt customer support strategies has never been more critical.

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Experiential retailing is the next big thing in activewear

Alida

If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. Photo: Bloomberg.

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