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Connect to customers using a direct marketing strategy

BirdEye

A recent study from McKinsey & Company found that 71% of shoppers expect personalized communication from brands. To take advantage of direct marketing, you could create an email campaign geared toward people who have purchased running shoes or apparel at your store in the past. Table of contents What is direct marketing?

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Xpedition and Voyado Partner to Help Boost Loyalty and Retention for Fashion Brands

CSM Magazine

Xpedition , the Microsoft Dynamics Gold partner and trusted solution provider to the fashion and apparel sector, is partnering with Voyado the committed CRM challenger and natural choice for retailers in the Nordics, to supply a powerful cloud-based platform that enables retailers to create strong brand loyalty.

Fashion 72
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Want To Recession-Proof Your Business? Invest In Your Brand Ecosystem

Strativity

In times of economic turmoil, brands tend to think of cost-saving measures such as limiting new products or cutting overheads as the ultimate solution to budgetary woes. This year and beyond, companies in any space—whether apparel, food, or fitness—need to prioritize creating ecosystems consumers can’t live without.

Brands 52
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Why a startup mentality may not help big brands

Alida

Large brands are increasingly turning to smaller ones for inspiration. These brands are hoping that by learning and adopting a startup mentality, they can fend off disruption and continue to lead their industry. In many ways, copying or even acquiring smaller players makes sense for larger brands. Thinking small to get bigger.

Brands 138
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New Qualtrics Social Connect Helps Companies Respond Quickly over Social Media and Chat

CSM Magazine

Qualtrics, the leader and creator of the experience management (XM) category, today announced Qualtrics Social Connect, a new digital customer service and social listening solution. 94% of consumers expect brands to answer questions and respond to negative posts on social media and they want a response quickly.

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“The Survey Shows” Doesn’t Mean The Survey Knows

Storyminers

Apparel retailers who want to make a statement by differentiating their brands and connecting with their customers must go beyond table stakes (see the list below) and find ways to personalize their service experiences. The kind of stories that introduce your future customers to your stores and your brand.

Survey 180
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The 6 Best Emotional Brand Connections of 2018

Hero Digital

But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences. Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Enter your brand. Reassurance.