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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. These terms have effectively amalgamated since we started to become “multi channel”.

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5 Ways Brands use eCommerce Data to Improve Their Customer Service

CSM Magazine

Data can wield tremendous power in the eCommerce race. With more players than ever, securing data about your customers, competitors, and the market can be decisive. Constantly searching for new data can improve strategic business decisions, understand customers, and reduce marketing costs. What is eCommerce data?

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7 Lessons We’ve Learned from eCommerce Brands on Instagram

NetBase

eCommerce brands on Instagram are experiencing exceptional engagement – and your brand can join their ranks. To help you along, we’re sharing seven lessons we’ve learned from eCommerce brands on Instagram. And all things the following eCommerce brands obviously understand well. And so much more.

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Conduent CX Research Finds Strong CX Fundamentals Are Essential in the Consumer Relationship

CSM Magazine

Conduent Incorporated , a global technology-led business solutions and services company, released new research that provides a focused, in-depth view of the state of the customer experience (CX) within the retail/eCommerce vertical. email, chat, live, social, etc.)

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15 Best Website Feedback Tools in 2024. Comparision Guide (Free+Paid)

SurveySparrow

Best practices to get effective website feedback from your customers For the rest of us, just before we dive right in, let’s take a moment to lay down the basics. The answer is here… A website feedback tool can be used to: Collect customer opinions on new website designs. Wide range of distribution channels.

Tools 52
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8 Retail Innovations Reshaping Your Shopping Experience

Oracle

According to PwC , when customers have a great experience, they’re willing to pay up to a 16% price premium. Some retailers have added automated checkout counters, robot employees, and smart shelves which all help customers shop more efficiently. Retail Innovation #5: Ecommerce improvements.

Retail 85
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The Biggest Challenge for Companies: Lack of Customer Knowledge

CSM Magazine

Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54% of marketers surveyed. Over half of companies say they are unable to identify customers on their own website. Data-driven customer experience strategies are crucial for success.

Company 52