Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 119

Marketing Survey B2C Loyalty 119

CSM Magazine

APRIL 29, 2024

In this article, we’ll explore five key capabilities of BI that empower businesses to monitor social media conversations, analyze sentiment, conduct competitor analysis, create customized dashboards and reports, and integrate social media data with other sources for comprehensive analytics.

Social Media 52

Social Media Analytics Analysis CRM 52

ShepHyken

JULY 14, 2023

This week, we feature an article by Christopher Jan Benitez, a writer specializing in digital marketing and customer experience. He writes about building and maintaining strong customer relationships through effective email communication. It also identifies where your customers are currently in your sales funnel.

Customer relationships 62

Customer relationships Communication Tips Customers 62

Optimove

JANUARY 11, 2024

Renowned customer analytics expert and best-selling author of “Converted: The Data-Driven Way to Win Customers’ Hearts,” Neil Hoyne, will deliver the keynote address at Optimove Connect titled The Data-Driven Way to Win Customers’ Hearts. Pancras in London.

Conference 80

Conference Analytics Connections Tips 80

Alida

JULY 21, 2017

Most companies today have a customer relationship problem. Many brands simply have no idea about the evolving needs of their customers, and that’s impeding their ability to build a closer relationship with customers. Creating a close relationship grows the lifetime value of your customers.

Customer relationships 154

Customer relationships Examples Brands Study 154

West Monroe

JUNE 27, 2023

Banks possess significant—often untapped—portfolio and customer data that can be leveraged to target available segments and customer bases ripe for deposit acquisition. Now more than ever, optimizing treasury management services should be a primary way to stabilize and grow a bank’s deposit base.

Banking 52

Banking Customer relationships Strategy Management 52

West Monroe

JUNE 27, 2023

Banks possess significant—often untapped—portfolio and customer data that can be leveraged to target available segments and customer bases ripe for deposit acquisition. Now more than ever, optimizing treasury management services should be a primary way to stabilize and grow a bank’s deposit base.

Banking 52

Banking Customer relationships Strategy Management 52

West Monroe

JUNE 27, 2023

Banks possess significant—often untapped—portfolio and customer data that can be leveraged to target available segments and customer bases ripe for deposit acquisition. Now more than ever, optimizing treasury management services should be a primary way to stabilize and grow a bank’s deposit base.

Banking 52

Banking Customer relationships Strategy Management 52

Optimove

JANUARY 11, 2024

Renowned customer analytics expert and best-selling author of “Converted: The Data-Driven Way to Win Customers’ Hearts,” Neil Hoyne, will deliver the keynote address at Optimove Connect titled The Data-Driven Way to Win Customers’ Hearts. Pancras in London.

Conference 52

Conference Analytics Connections Tips 52

Support EXP

JUNE 1, 2022

Dear Bank/Credit Union CEO, What if you receive intel that a powerful competitor is poised to enter your market exactly 13 months from now? Your financial institution faces the potential loss of scores of customers, along with the revenue they represent. It’s more than just having the customer stay with you.

Banking 52

Banking Customer relationships Analytics Financial 52

Optimove

AUGUST 3, 2023

Renowned customer analytics expert and best-selling author of “Converted: The Data-Driven Way to Win Customers’ Hearts,” Neil Hoyne, will deliver the keynote address at Optimove Connect. Attendees can expect powerful, actionable tips to implement in their organizations.

Conference 52

Conference Analytics Connections Tips 52

CSM Magazine

JULY 17, 2023

BigChange has launched a series of Analytics Dashboards to display critical business information for field service firms. Big-screen graphs and tables provide an instant view of performance, such as job costs, productivity, customer service, and finance.

Analytics 52

Analytics Customer Relationship Management CRM System 52

Team Support

OCTOBER 8, 2020

The editors sat down with TeamSupport co-founder and COO, Eric Harrington, to talk about customer support in the time of COVID and building strong customer relationships in Part 1 of this series, and current trends and the future of B2B customer support in Part 2. What are the strategies employed by TeamSupport?

Customer relationships 59

Customer relationships Company B2C B2B 59

Team Support

OCTOBER 28, 2020

Managing customer relationships, on the other hand, has been incredibly challenging. Built for remote working, the company’s solution has enabled the concept of support teams in different time zones around the world, as well as global customers with unique needs, holidays, and SLAs. “We Learn more at cioreview.com.

Customer relationships 45

Customer relationships Company B2B B2C 45

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 57

Marketing Social Media How To Healthcare 57

InMoment XI

SEPTEMBER 28, 2021

Every company executive will agree that having loyal customers is a key to business success. But what are executives really doing to encourage customer loyalty? Most businesses will point to their customer care training or customer relationship management (CRM) system and count on these tools to build loyalty.

Loyalty 519

Loyalty Tips Feedback Advertising 519

Experience Investigators by 360Connext

APRIL 23, 2024

By prioritizing the customer’s perception from pre-purchase to post-purchase stages, organizations are positioned to navigate the complex nature of consumer needs effectively. And they will be rewarded for that focus on the customer! Understanding Customer Experience Management (CEM) Let’s start at the beginning.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

CSM Magazine

AUGUST 10, 2023

Calabrio, the workforce performance company, has appointed Dillon Nugent as Chief Marketing Officer (CMO). With more than 25 years of experience in marketing leadership roles, Nugent brings a wealth of expertise in building and scaling marketing efforts to enable growth strategies at software-as-a-service (SaaS) companies.

Marketing 52

Marketing Customer Centricity Leadership Strategy 52

Happy or Not

AUGUST 28, 2023

Business analytics in retail are one of the most powerful tools companies can use to increase customer satisfaction and drive long-term growth. But even though most brands know the importance of collecting data, many are still wondering how exactly they can apply analytics for retail industry to leverage all of its benefits.

Retail 36

Retail Analytics How To Trends 36

Calabrio

JANUARY 23, 2017

In order to stay competitive in today’s crowded market, companies must not only meet those expectations, they must exceed them. Brands must pay close attention to what customers are telling them, both verbally and through their actions, and use that data to inform their response. Not convinced? Stage 1: Awareness. Stage 4: Loyalty.

Analytics 100

Analytics How To Contact Center Sales 100

BirdEye

OCTOBER 19, 2023

With viral TikTok videos and review sites shaping diner decisions, relying solely on traditional marketing tactics like flyers won’t cut it anymore. Restaurants need to leverage digital marketing strategies to stand out. Looking for a quick answer what are 11 strategies to do digital marketing for restaurants?

Marketing 62

Marketing Strategy Social Media Multi-Channel 62

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

Bob Hayes

MARCH 19, 2018

As users/customers engage with a company (their products, services, surveys), they generate a lot of data about their behaviors and interactions with the brand. Artificial Intelligence and Predictive Analytics. Using Descriptive, Predictive and Prescriptive Analytics to Make Decisions / Take Actions. Click image to enlarge.

Analytics 93

Analytics Loyalty Analysis Data 93

Hallmark Business Connections

JULY 27, 2021

My solution: Adopt a data-driven marketing strategy—one that ensures you’re applying empathy, so you communicate what your customers need to see and hear from you now. Why Data Science is Important in Marketing. Marketers know that personalization is one of the key tenants of effective marketing.

Data 98

Data Marketing Social Media Connections 98

Customer Bliss

DECEMBER 12, 2017

In my conversation with Isabella Lau , who has held the hybrid role of both CMO & CCO at Manulife Hong Kong for over 7 years, we discuss this emerging expanded role, how Isabella is driving both brand, operational, and cultural leadership – and why her unique background in both operations and marketing prepared her for success.

Leadership 0

Leadership Marketing Customer Experience Chief Customer Officer 0

CustomerSuccessBox

APRIL 19, 2022

Businesses are realizing the power of customer journey mapping to monitor customer experience performance and identify opportunities for improvement. Customer journey analytics is enabling access to tap into the customer behavior across touchpoints and over time to measure the impact of customer behavior on business outcomes.

Customer Journeys 52

Customer Journeys Metrics Analytics Touchpoint 52

Comm100

OCTOBER 17, 2023

Analytics and Reporting : Gather data on customer interactions, identify trends, and make improvements based on insights. HubSpot Service Hub Part of the HubSpot ecosystem, Service Hub offers tools to manage customer relationships and enhance the customer experience.

Software 196

Software Chatbots Customer Service Knowledge Base 196

SmartMessage Blog

JULY 26, 2023

Audience segmentation is a marketing method of dividing a broad target audience into smaller, more defined groups based on specific characteristics, behaviors, or preferences. Marketers benefit from segmentation in many aspects. They run more efficient campaigns and deliver relevant messages to increase customer satisfaction.

Strategy 40

Strategy Marketing Customer Satisfaction CRM 40

Bob Hayes

MARCH 19, 2018

As users/customers engage with a company (their products, services, surveys), they generate a lot of data about their behaviors and interactions with the brand. Artificial Intelligence and Predictive Analytics. Using Descriptive, Predictive and Prescriptive Analytics to Make Decisions / Take Actions. Click image to enlarge.

Analytics 74

Analytics Loyalty Analysis Data 74

LoyaltyPlus

AUGUST 25, 2022

When it comes to marketing, AI can help identify new audiences while optimizing spend on campaigns. Organisations and agencies are looking for increasingly inventive ways to get the most value possible from their marketing investments. Budgets are tighter than ever in the post-pandemic market.

Marketing 52

Marketing Chatbots Social Media Return on Investment 52

Win the Customer

DECEMBER 18, 2015

An effective CRM system can help a business maximize the value of their customers through improving every aspect of the customer relationship. Sales , marketing and customer service departments sometimes are in competition with each other for resources and results. Detailed Reporting and Analytics.

Customer relationships 52

Customer relationships CRM Contact Center System 52

Natalie Petouhof

JUNE 3, 2017

Tweet Monitoring and fine-tuning analytics are becoming essential to stay competitive in today’s marketplace. Case in point: Business intelligence analytics software sales will reach $18.3 By 2020, the market will be worth $22.8 billion and analytics will be mainstream, Gartner forecasts. Optimize Your Marketing.

Analytics 40

Analytics Marketing Company Return on Investment 40

Retently

MAY 31, 2024

A strong Customer Success team optimizes your company for listening, learning, and empathizing with your customers. This team will be the key to receiving useful customer feedback , discovering product flaws, and understanding the gap between vision and market need.

Customer Success 146

Customer Success Management Net Promoter Score Feedback 146

ShepHyken

AUGUST 10, 2018

This week we feature an article by Jarrin Howard who writes about how predictive analytics can enhance customer relations. – Shep Hyken. These are common examples of sites using predictive analytics catering to individual customer preferences. Segmenting Customers. Personalizing Content. Choosing Channels.

Analytics 67

Analytics Social Media Travel Banking 67

transcosmos Information Systems

JUNE 22, 2017

Whether you’re a small business entrepreneur, a Marketing VP of a large corporation, a CMO of an IT support company , or a customer service practitioner, both you and your customers will benefit from understanding your customers better through data analytics. Predict Customer Needs and Wants.

Analytics 76

Analytics Data Customer Experience Social Media 76

Optimove

JULY 10, 2022

What is Geofencing Marketing? Geofencing marketing allows businesses to send unique ad campaigns to customers within a defined area. It allows you to use the demographic of customers in an area to send them specified in-app messaging and push notifications. How do Businesses Use Geofencing Marketing?

Marketing 40

Marketing Advertising Hotels Loyalty 40

SmartMessage Blog

JANUARY 21, 2024

What is a Marketing Platform? Marketing platforms are comprehensive tools that empower businesses to manage and automate various aspects of their marketing strategy effectively. Centralizing these functions streamlines processes and enhances campaign effectiveness of marketing campaigns. What is a Marketing Channel?

Omni-Channel 59

Omni-Channel Multi-Channel Social Media Analytics 59