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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

When working to grow their business and revenue, companies often focus most (if not all) of their resources on attracting new customers. Customers expect (and deserve!) If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it.

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5 Rules That Absolutely Build Customer Loyalty

Beyond Philosophy

Loyalty is one of the most overused phrases in business today. To most companies, it invariably means “customers give us all their money.” ” But that is not what loyalty is. So, today we’re going to talk about the five rules that will build customer loyalty. That’s what loyalty is.

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Reinventing airline loyalty with LoyaltyPlus FrequentFlyer

LoyaltyPlus

The International Air Transport Association (IATA) estimates that global revenues for airlines were down by 44% last year when compared to 2019 figures. Fortunately, operations have resumed with airlines looking for more creative ways of re-engaging with customers.

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Who Owns Your CX Program? (Hint: It’s Everyone)

InMoment XI

I often talk about customer experience lying at the intersection of communications, operations, technology, and employees. As Jan Carlzon, former CEO of Scandinavian airline SAS, once said, “If you’re not serving the customer, your job is to be serving someone who is.”. Every Team Owns Part of the Customer Experience.

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Explaining the power of customer expectation: stories of splashing sinks, free tea and broken curtains!

ijgolding

Both of these emotions build a level of expectation that presents a challenge for the organisations we interact with – the challenge being that it is their role to try to meet it! The question is, would they be able to meet my expectations or not? W Hotels were not the only brand to fail to meet my expectation last week.

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What are Your UICs? Lessons from American & United Airlines Customer Experience Debacles

Michelli Experience

Here are a few examples: Frequent interactions that involve saying “no” to customers. Unlike walking, driving, or riding a bicycle – train, cab, boat, and airline passengers rely on others to get them to their destination safely and on time. For airline customers, that reliance occurs in a metal tube at 30,000 feet.

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How to Meet & Exceed Customer Expectations

ProProfs Chat

That’s why customers have higher expectations from you. Looking at growing customer expectations, 70% of businesses are working towards improving the customer experience as they expect more personalization.”. Customers also expect flexibility and consistency when communicating with a brand.