Win the Customer

JUNE 13, 2023

AR is revolutionizing the retail landscape by offering customers interactive and immersive experiences that were once unimaginable. One such groundbreaking innovation, Augmented Reality (AR), is not only transforming the way we interact with the digital world but also reshaping the retail industry.

Retail 52

Retail Video Technology Advertising 52

CSM Magazine

MAY 15, 2023

In recent years, QR code scanners have become increasingly popular, and their impact on the retail industry is undeniable. These small square codes, consisting of black and white patterns, are being used by retailers to enhance customer experience, streamline operations, and boost sales.

Retail 52

Retail Industry Entertainment Advertising 52

ShepHyken

OCTOBER 9, 2020

By this time, one of the retailers’ biggest problems is, ironically, empty shelves and high demand for sanitizing items. Consumers are panicked and they need reassurance of safety measures being taken by retailers. Online grocery shopping sees a mindblowing evolution, one that retailers could have never foreseen.

Retail 137

Retail Customer Experience Multi-Channel Omni-Channel 137

SurveySensum

JULY 13, 2023

Improving retail customer experience for your brand is not only an expectation from your customers but also a requirement for your business growth. In today’s competitive retail landscape, customer experience has emerged as an important factor that can either make or break a business. Create engaging advertisements.

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

Improving retail customer experience for your brand is not only an expectation from your customers but also a requirement for your business growth. In today’s competitive retail landscape, customer experience has emerged as an important factor that can either make or break a business. Create engaging advertisements.

Retail 52

Retail Survey Tools Customer Experience 52

Maru Group

DECEMBER 16, 2019

The UK Christmas advertising campaign is well under way, with big name retailers and grocers, including John Lewis, Amazon and Aldi, all buying for our attention and hard-earned cash. It’s led some to question the impact of such large spends, especially at a time when retailers are facing the toughest trading conditions.

Advertising 52

Advertising Connections Return on Investment Retail 52

NetBase

AUGUST 27, 2020

Retailers are always on the lookout for a way to connect with consumers, and what better way than capturing their exact verbatims about your brand? 95% of retail brands use social media channels for marketing. Target recently began offering shopping through their Instagram – one of the first mega retailers to do so.

Retail 98

Retail Consumers Social Media Apparel 98

delighted

JUNE 3, 2021

Over a 100 retail chains pulled down their shutters temporarily in March and April 2020 and unemployment skyrocketed. However, this decrease in spending did not affect all retailers equally. So what does this mean for retail? Omnichannel retail will be the new normal. Which of the pandemic trends will stick?

Omni-Channel 101

Omni-Channel Retail Consumers Trends 101

Steve DiGioia

JULY 23, 2018

A paywall is a “method of restricting access to online content via a paid subscription as a way to increase revenue after years of decline in paid print readership and advertising revenue”, as cited by Wikipedia. The post Can You Imagine the Outcry if a Retail Business Did This? The WSJ is not the only online newspaper to do this.

Retail 113

Retail Advertising Financial Consumers 113

Forrester's Customer Insights

OCTOBER 28, 2021

Looking ahead to 2022, advertisers and publishers will look for ways to extend those innovations to match consumers’ willingness to experiment with new experiences and products (now at an all-time high). Learn more.

Advertising 49

Advertising Retail Innovation Consumers 49

NetBase

DECEMBER 5, 2019

Brands are watching closely, and have begun abandoning TV spots for online advertising. Popeye’s Halts TV Advertising After Online Success. Outside of that though, online offers advertisers immediate access and the ability to view real-time analytics to change things up if something isn’t resonating.

Advertising 52

Advertising Brands Analytics Social Media 52

SurveySparrow

SEPTEMBER 19, 2022

Retail businesses use retail surveys to ask customers for feedback on their most recent shopping experience or on their experiences with the business in general. In this article, we’ve listed the best retail survey questions you can ask your customers to make quick improvements and address more comprehensive challenges.

Retail 52

Retail Survey Net Promoter Score Effort Score 52

ShepHyken

APRIL 28, 2024

5 Reasons Why VIP Customers Are the Key to E-Commerce Growth by Josh Kim (Total Retail) VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue. Expensive marketing and advertising campaigns only provide a return on investment when customers make a purchase.

Loyalty Programs 70

Loyalty Programs Customer Service Self Service e-support 70

InMoment XI

MARCH 27, 2024

With online reviews, social media comments, and public customer feedback making a major impact on the reputation of automotive businesses — car dealerships, auto repair shops, service centers, parts retailers, etc. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor.

Automotive 260

Automotive Management Social Media Feedback 260

CSM Magazine

OCTOBER 25, 2022

Are you wondering what the benefits of POS systems are in retail? That is to say, the system in question is synonymous with the physical location of retail establishments. As a result, we can say that POS systems are crucial for any retail operation today, whether it’s an online shop or a physical storefront.

System 52

System Retail Self Service Multi-Channel 52

Merkle

DECEMBER 9, 2021

Traditional local media stalwarts, like TV, cable, radio, print, and out-of-home (OOH), continue to be drivers for retail sales across the country and a huge part of the delivery throughout a full funnel plan.

Retail 52

Retail Advertising Sales Marketing 52

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. But, let’s be real, building and nurturing customer loyalty in retail isn’t a walk in the park. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Oracle

FEBRUARY 20, 2019

At NRF 2019 , we asked retail leaders, “What are the top retail trends in 2019?” ” From extended reality and actionable artificial intelligence to autonomous checkout, hear about 10 of the hottest retail trends and technologies they see making a difference in shopping experiences this year.

Retail 89

Retail Trends Competitive Advantage Consulting 89

Gravy Analytics

AUGUST 12, 2019

It’s a common problem within the digital advertising sphere. The solution for many businesses is using location-based advertising audiences. Advertising audiences are lists of anonymized consumers who have the characteristics companies are interested in. Getting Started with Location-Based Advertising Audiences.

Advertising 60

Advertising ROI Consumers Data 60

ECXO

MAY 15, 2023

In its most basic sense, it’s the merger of marketing technology (MarTech) with advertising technology (AdTech). But an even greater challenge lies on the horizon: integrating marketing technology with advertising. Better control over marketing and advertising processes. The result?

Tips 133

Tips Net Promoter Score Advertising Customer Journeys 133

Currency Alliance

FEBRUARY 15, 2018

Retail brands can be saved; but not by conventional retail strategy. While some retailers are making progress on this front, most continue struggling to face this reality. Agile technology businesses, meanwhile, take advantage with gusto of the retail establishment’s sluggishness in embracing change.

Retail 110

Retail Brands Banking Loyalty Programs 110

Gold Research

FEBRUARY 6, 2020

Over $600 Billion is spent on advertising every year – much of it in retail promotions – to influence shopper behavior. But there is surprisingly little research and understanding about how the various elements of the retail shopping experience impact shopper behavior – either in the store or online.

Retail 69

Retail Advertising Customer Experience Customers 69

Integrate.ai

NOVEMBER 13, 2019

The US$26 trillion global retail industry is no exception. Here, savvy retailers are beginning to use AI and ML to anticipate customer needs, creating experiences that are relevant and that drive conversions across digital channels. Given the upside potential, it’s not surprising that retailers are taking a hard look at AI and ML.

Retail 56

Retail Industry Advertising Trends 56

Gravy Analytics

JULY 12, 2019

Businesses can use this data to effectively learn about and target advertisements to the consumers most interested in their products or services. 3 Ways Location Data Improves Digital Advertising. 3 Ways Location Data Improves Digital Advertising. Here are the top three that we’ve seen work across industries and ads.

Advertising 40

Advertising Data ROI Automotive 40

CSM Magazine

OCTOBER 5, 2022

Before outsourcing your retail processes, take note of eight critical questions to help you find the right partner. It must ensure that your retail operations follow government and industry regulations. Cost-effectiveness might be your biggest motivation for outsourcing retail functions. Final Thoughts.

Retail 52

Retail Customer Service Self Service Ecommerce 52

CSM Magazine

SEPTEMBER 7, 2021

If you’re the owner of a retail business, then you’ll know more than most about the eternal struggle of getting customers through your doors. We’re in an age where customers can shop from anywhere – we don’t even have to leave our homes! Read on to find out more. Make Payments Easier.

Customer Focused 52

Customer Focused Retail Customer Experience Advertising 52

Forrester's Customer Insights

MAY 27, 2022

Welcome to the retail media boom. In the past 18 months, dozens of major retailers launched their own retail media networks while established players planned for expansion, self-service marketplaces, and in-house capabilities. In our just-published forecast, we estimate that retail media ad sales in the US […].

Retail 49

Retail Self Service Marketing Sales 49

ForeSee

JUNE 13, 2016

As the earnings reports for two major retailers indicate, it’s quite difficult to predict exactly which categories consumers will be spending on — and promotional advertising or industry trends aside, The post For Target And Lowe’s, What Happens In Retail Starts Online appeared first on ForeSee.

Retail 74

Retail Advertising Trends Report 74

Forrester's Customer Insights

OCTOBER 7, 2021

The holiday season matters a lot to retailers, but it is also a busy and important time for media businesses. Most advertisers spend a significant portion of their ad dollars in the last quarter of the year. So, retailers with a media network should be ready to compete for ad dollars during the holiday season.

Retail 26

Retail Advertising Tips Trends 26

Eptica

MAY 29, 2019

Date: Wednesday, May 29, 2019 Author: Pauline Ashenden - Marketing Manager 5 key findings around customer trust in retail. Trust is particularly important to the retail sector. Consumers need to be sure that the food and drink they buy is safe, or that fashion retailers are not exploiting workers when manufacturing their clothes.

Retail 56

Retail Fashion Social Media Study 56

InMoment XI

AUGUST 18, 2016

Of course, the first move of any auto OEM is to make changes in their advertising and marketing. But what about the disconnect occuring at the auto retail level…the CX level? Recently, a large auto OEM uncovered data strongly suggesting that their competitors were outselling them with women. View Article.

Advertising 200

Advertising Retail Course Data 200

InMoment XI

AUGUST 18, 2016

Of course, the first move of any auto OEM is to make changes in their advertising and marketing. But what about the disconnect occuring at the auto retail level…the CX level? Recently, a large auto OEM uncovered data strongly suggesting that their competitors were outselling them with women. View Article

Advertising 200

Advertising Retail Course Data 200

InMoment XI

AUGUST 18, 2016

Of course, the first move of any auto OEM is to make changes in their advertising and marketing. But what about the disconnect occuring at the auto retail level…the CX level? Recently, a large auto OEM uncovered data strongly suggesting that their competitors were outselling them with women. View Article

Advertising 0

Advertising Retail Course Data 0

Kerry Bodine

JANUARY 23, 2021

I had recently moved back to San Francisco and, after a less-than-fulfilling detour into the world of marketing and advertising, was doing some soul searching about my next career move. Amazon tells me that I last purchased Tony Hsieh’s book Delivering Happiness on August 26, 2010. The timing was fortuitous.

Advertising 177

Advertising Customer Centricity Retail Culture 177

Gravy Analytics

JUNE 3, 2019

That data, known as location data, can include: A mobile advertising ID number that identifies the mobile device without collecting or sharing personally identifiable data. Audience Targeting for Advertising. With location data, companies can purchase what are known as ‘advertising audiences’ that have specific characteristics.

Automotive 92

Automotive Advertising Retail ROI 92

BirdEye

NOVEMBER 21, 2023

Marketing for interior designers involves online marketing strategies like social media marketing, networking, and targeted advertising, and offline approaches like networking and attending events. 5 SEO tips for interior designers to enhance online visibility How to leverage social media for interior design marketing?

Marketing 110

Marketing Social Media Advertising Tips 110

ShepHyken

JUNE 2, 2021

Even if you’re in the retail world and sell the same merchandise as Amazon, go beyond thinking about being in competition. I’ll put it in retail terms. It built stores near small independent retailers. Walmart was bigger and spent more on advertising. The local retailer had a choice.

How To 133

How To Retail Advertising Customer Service Training 133