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Nielsen Sports sees 75% cost reduction in video analysis with Amazon SageMaker multi-model endpoints

AWS Machine Learning

Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. For example, we identify if the brand is on a banner or a shirt.

Sports 71
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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

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Multi-location social media: Everything you need to know 

BirdEye

In today’s digital era, showing up on social media isn’t just an option for brands — it’s a necessity. Engaging online offers unparalleled opportunities to connect with customers, build community, and showcase your brand’s personality and values. Table of contents What is multi-location social media?

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Furniture store marketing 101: Trends, tips, and tools 

BirdEye

From the latest trends shaping the industry to practical tips on enhancing your brand and the essential tips and tools to amplify your reach – this blog equips you with strategic steps to elevate your furniture store marketing. Brands like IKEA are known for their distinctive Scandinavian design and affordable yet functional furniture.

Trends 57
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How Does Mobile Attribution Work?

DemandJump

For advertisers and marketers, this means mobile, in-app advertising is essential to create a fully functional marketing funnel. As we have described in a previous post about attribution measurement, there are many models of single- or multi-touch attribution that can be applied. But mobile apps function completely differently.

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Why Top Brands Choose Optimove’s CDP Over the Competition

Optimove

Why Top Brands Chose Optimove’s CDP over the Competition. Optimove’s Customer Data Platform empowers brands to improve customer experience, retention and LTV by: Unifying and viewing all customer data in a single customer view. Smartly orchestrating, measuring and optimizing personalized multi-channel campaigns.

Brands 76
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10 Ways to Use AI in Real Estate Marketing 

BirdEye

This allows an AI assistant to monitor multiple channels, help customers, and capture leads across multiple channels. Enhanced advertising campaigns As we mentioned, AI is a key component of targeted marketing. Since AI is so good at data analytics, it also helps by taking the guesswork out of advertising efforts.

Marketing 109