My Customer

JUNE 1, 2022

KForrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. 1st Jun 2022. By Forrester Independent research and advisory firm.

B2B 52

B2B Trends Survey Strategy 52

Eptica

JULY 1, 2022

Date: Friday, July 1, 2022 Author: Pauline Ashenden - Demand Generation Manager 6 ways of delivering excellent B2B customer service. Published on: July 01, 2022. In our new blog we explain the differences between B2B and B2C customer service, and the best practice you need to drive success. Share this page on: Tweet.

B2B 71

B2B B2C Customer Service Trends 71

ECXO

JUNE 20, 2023

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Where B2C goes, B2B follows. It can be more important than innovation or market dominance. McKinsey with NielsenIQ looked at five years of sales data from 2017 to mid-2022.

B2B 120

B2B Brands Innovation Government 120

Forrester's Customer Insights

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. Most companies are already in the midst of or have planned an entire transformation process […].

B2B 48

B2B Trends Strategy Survey 48

Forrester's Customer Insights

APRIL 20, 2022

What Kind of B2B Marketing Sandwich Will You Make? When analyzing a survey question from Forrester’s 2022 Global Marketing Survey (during lunch), it became apparent that high growth (>20% increase in annual revenue) companies and […].

B2B 47

B2B Marketing Survey Company 47

Totango

MARCH 8, 2022

Here’s our guide to the top customer success communities in 2022 and what they have to offer. Then, we’ll walk you through a list of nine of the best customer success communities you can join in 2022 and what each of them has to offer. Nine Best Customer Success Communities in 2022. Gain Grow Retain.

Customer Success 116

Customer Success Guidelines Social Media Tips 116

Inbenta

JANUARY 17, 2022

9 Customer Service Trends for 2022. 2022 will see new trends that will redefine the customer service landscape – what’s new this year? So, what must customer service teams be prepared for in 2022? 9 Customer Service Trends for 2022: 1. 3 elements to deliver market-leading customer service.

Self Service 98

Self Service Trends Customer Service Chatbots 98

Forrester's Customer Insights

OCTOBER 28, 2021

An array of forces has expanded the remit of B2B marketing organizations. Anticipating these five trends can help marketing leaders and teams meet the moment.

B2B 49

B2B Marketing Trends Meeting 49

Forrester's Customer Insights

OCTOBER 6, 2021

Though the forecast for 2022 remains unsettled, B2B marketing leaders can take decisive steps to set themselves and their teams up for success.

B2B 45

B2B Marketing Strategy Customers 45

ChurnZero

JUNE 24, 2022

2022 continues to be a grave reminder that change is constant. With the “great resignation,” fluctuations of the public and private markets, and the omnipresent pandemic, we find ourselves continuously, and quickly, adapting to the shifting landscape. What does this mean for B2B SaaS businesses? Support being lumped into COGS.

Metrics 98

Metrics Software B2B NPS 98

Lumoa

JUNE 4, 2018

This is a very exciting combination of technologies in a growing market”, says Aleksi Partanen , partner at Icebreaker.vc. The team is very strong in their ability to execute the unique product to B2B market and is able to create a world-class solution for industry leaders.” “The billion by 2022 growing from $4.76

Analytics 303

Analytics Net Promoter Score Customer Experience Marketing 303

Daniel Group

APRIL 13, 2022

For Referral Marketing to Succeed, you need Excellent CX First! This edition of Success Strategies focuses on growing your business through referral marketing with the foundation of excellent Customer Experience. You need to clearly understand how significant customer experience is to sales and marketing.

Marketing 98

Marketing B2B Tips Feedback 98

Forrester's Customer Insights

OCTOBER 8, 2021

Explorez quelques tendances clés du marketing B2B qui définiront les priorités des CMO en 2022, et comment agir pour stimuler la croissance des revenus.

B2B 26

B2B Marketing 26

Daniel Group

NOVEMBER 30, 2022

– The Daniel Group 2022 Client Conference. All are B2B companies generally selling and supporting complex and expensive products. Connecting CX and Marketing—How? We am seeing more evidence that traditional marketing approaches are becoming less effective. Connecting CX and Marketing is ever more critical.

Conference 98

Conference Groups NPS Net Promoter Score 98

Forrester's Customer Insights

JUNE 7, 2022

Die Forrester-Marketing-Umfrage 2022 bietet – neben den sechs CMO-Trends – weitere Einblicke in die Chancen und Herausforderungen, die B2B-Marketer angehen müssen, um erfolgreich zu sein.

B2B 26

B2B Trends Marketing 26

Genroe

MARCH 16, 2022

The post [CX Tribe] 15 March 2022 – Surprising On-Line Reviews Research appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. CX Tribe is the best Customer Experience insights, case studies and statistics. Human curated. Delivered weekly.

Net Promoter Score 52

Net Promoter Score Case Study B2B Study 52

Forrester's Customer Insights

SEPTEMBER 1, 2022

Marketers and technology vendors alike are rethinking approaches to engagement and enablement in response to the consumer-like behaviors of B2B buyers, heightened expectations for digital experiences, and the demands of a modernized workforce.

B2B 49

B2B Chatbots Consumers Interaction 49

ShepHyken

AUGUST 1, 2022

They can even be someone’s first real impression, eclipsing marketing materials. Entrepreneur) In a competitive market, neglecting existing customers puts you in a position to lose them to your rivals. CMSWire) The digital experience is not keeping up with the needs of B2B buyers and customers. Start by reading this article.

Customer Service 70

Customer Service B2C B2B Guest Experience 70

Forrester's Customer Insights

SEPTEMBER 27, 2022

We made bold predictions for 2022. We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for Predictions 2023.

B2B 46

B2B Marketing Advertising Trends 46

Genroe

MAY 4, 2022

The post [CX Tribe] 5 May 2022 – Tesla Takes on Insurance + Proof – Closing the Loop works appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. CX Tribe is the best Customer Experience insights, case studies and statistics. Human curated. Delivered weekly.

Insurance 52

Insurance Net Promoter Score Case Study B2B 52

Retently

APRIL 6, 2022

Retently 2022 CSAT Benchmarks. Such industries as Digital Marketing Agency and B2B Software & SaaS are confidently approaching their peers with a CSAT score in the high 60s. The post The Complete Guide to CSAT: Definition, Calculation & 2022 Benchmarks appeared first on Retently. CSAT: Pros and Cons.

Effort Score 156

Effort Score Customer Satisfaction Survey Ecommerce 156

Genroe

FEBRUARY 1, 2022

The post [CX Tribe] 1 February 2022 – How to Improve NPS / Retention Vs Acquisition ?? appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. It’s […].

Net Promoter Score 52

Net Promoter Score NPS Case Study How To 52

BirdEye

FEBRUARY 21, 2023

We’ll explore key trends such as user demographics and advertising across platforms as well as share our first-party data to help you gain insights for your own social media marketing strategy. Nearly 60% of marketers believe that social media marketing is a “very important” asset to their overall marketing strategy.

Social Media 98

Social Media Marketing Advertising Video 98

Forrester's Customer Insights

JUNE 8, 2022

Les révélations de la Marketing Survey de Forrester pour l’année 2022 donnent de nouvelles clés aux responsables marketing B2B afin de renforcer leur stratégie.

B2B 26

B2B Survey Marketing 26

CSM Magazine

MAY 16, 2023

For fintech companies in particular, quality Business to Business (B2B) customer support is crucial as it provides an opportunity for them to differentiate themselves from traditional bricks-and-mortar financial institutions. B2B companies have an added layer of complexity to perform well compared to their consumer-facing counterparts.

B2B 52

B2B Financial Customer Centricity B2C 52

Forrester's Customer Insights

OCTOBER 8, 2021

Though the forecast for 2022 remains unsettled, B2B marketing leaders can take decisive steps to set themselves and their teams up for success.

B2B 26

B2B Marketing Strategy Customers 26

SurveySparrow

AUGUST 22, 2022

An excellent reputation management software built for customer-driven marketing. Birdeye focuses simply on driving marketing through customers, sometimes coming out as pushovers for them. Combine all these marketing realms, and the results you get are often quicker and more profound than that with Birdeye. 6 Meltwater.

Social Media 52

Social Media ROI CRM Effort Score 52

ChurnZero

JUNE 24, 2022

2022 continues to be a grave reminder that change is constant. With the “great resignation,” fluctuations of the public and private markets, and the omnipresent pandemic, we find ourselves continuously, and quickly, adapting to the shifting landscape. What does this mean for B2B SaaS businesses? Support being lumped into COGS.

Metrics 52

Metrics Software B2B NPS 52

West Monroe

JANUARY 24, 2022

Despite some headwinds—including rising inflation, ongoing supply chain constraints that are hitting hardware businesses especially hard, and talent shortages, 2022 is shaping up to be another growth year for HT&S companies. We’ll examine some of the overarching trends affecting the high-tech & software industry in 2022.

Software 40

Software Trends Self Service B2B 40

Forcivity Salesforce

JANUARY 18, 2022

These trends are looking to continue into the new year; 2022 will be less about revolution, and more about refinement on what has become the mainstream. As we move into 2022, more and more organizations and applications are upgrading their bots to become more intelligent, making them more informative and helpful.

Omni-Channel 59

Omni-Channel Trends Customer Experience Social Media 59

Optimove

JANUARY 3, 2023

2022 has been a whirlwind of a year for both B2B and B2C brands out there. Here are some best practices for B2C brands to take their marketing to the next level this year. Here are some best practices for B2C brands to take their marketing to the next level this year. Hello, 2023! Let the countdown begin. #6

B2C 59

B2C Marketing Multi-Channel CRM 59

Forrester's Customer Insights

OCTOBER 1, 2021

Existing customers account for more than three-quarters of annual revenue for B2B organizations, Forrester data shows. Find insights to deepen and build on customer relationships in our Customer Engagement Planning Assumptions report for 2022.

Customer relationships 49

Customer relationships Sales B2B Customer Engagement 49

Daniel Group

DECEMBER 15, 2022

One major highlight from 2022 was our client conference with Fred Reichheld as our keynote and special presenters: Bryan Gregory, Carter Machinery Denise Herrera-Wieters, HOLT CAT Carol Tesarek, Equipment Depot Marty Yuzwa, Ohio Machinery My recent blog highlights what we learned to improve CX at the conference.

Loyalty 52

Loyalty Conference Groups Metrics 52

Forrester's Customer Insights

DECEMBER 28, 2021

So what’s top of mind for B2B sales teams? Talking with sellers is like measuring weather patterns; you find out quickly which way the wind is blowing. And the topics Forrester clients ask about often reveal emerging trends. I created a list of the top five topics revenue leaders asked me about in my first […].

B2B 49

B2B Sales Trends Measurement 49

CustomerSuccessBox

DECEMBER 9, 2021

Check your calendars, 2022 is just around the corner! This article aims to compile the key Customer Success KPIs we have to look out for in our Customer Success journey in 2022. So we can get down to some of the Customer Success’ key performance indicators (KPIs) for 2022. Even we cannot believe it. Any surprises here?

Measurement 52

Measurement Net Promoter Score Customer Success NPS 52

Forrester's Customer Insights

JANUARY 20, 2022

What's the best way to spend your paid media advertising budget in 2022? Forrester Principal Analyst John Arnold shares the 10 best ideas.

B2B 46

B2B Advertising Marketing 46

Forrester's Customer Insights

SEPTEMBER 30, 2021

Where should you focus your efforts in 2022 to deliver the best possible customer experience and better organizational performance? Start with these five areas.

Marketing 49

Marketing Customer Experience Government Measurement 49