CSM Magazine

SEPTEMBER 19, 2023

The digitisation of marketing has ushered in an era of unprecedented possibilities. AI, with its predictive analytics, personalisation capabilities, and data processing prowess, is fundamentally reshaping the landscape of B2B marketing. Enhanced Data Analysis : B2B marketers often grapple with vast amounts of data.

B2B 100

B2B Marketing Brands Chatbots 100

DemandJump

NOVEMBER 2, 2022

All marketers know SaaS marketing is a difficult beast to tame. SaaS platform’s nuanced nature, short sales cycles, and the constant need to innovate all make it challenging to develop a fool-proof B2B SaaS marketing strategy. This is especially true when it comes to content marketing for B2B SaaS organizations.

B2B 98

B2B Marketing Innovation Sales 98

C3Centricity

MARCH 21, 2024

It is a well-known fact that when budgets get tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! years), with B2B companies (4.4 And that is to develop a CMO Strategic Growth Blueprint that includes reimagining market research and how data and information is used.

Marketing 156

Marketing ROI Analysis B2C 156

Forrester's Customer Insights

MARCH 14, 2024

Learn about frontline marketing, the teams that it comprises, and why it’s essential to driving customer-centered B2B growth.

B2B 62

B2B Marketing Customers 62

Merkle

JULY 7, 2022

In a recent blog post, we wrote about the importance of comprehensive data capture in B2B marketing and how to create a value exchange for buyers that would enable that data acquisition.

B2B 111

B2B Data Marketing How To 111

Merkle

AUGUST 17, 2022

B2B buyers will be, and always have been humans with emotions. Despite this, B2B marketers have not always woven this information into their strategies. They use complex, feature-laden language which can make the buying process difficult. All of us have learned what makes a smart business purchase: ROI. ROI is serious.

B2B 98

B2B Marketing ROI How To 98

Forrester's Customer Insights

OCTOBER 19, 2023

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT. When I asked, my prompts retuned a list of grand initiatives ranging from generating a significant number of new leads […]

B2B 59

B2B Marketing Resources 59

Merkle

MAY 19, 2022

Since 2020, shifts in event strategy to digital and hybrid events have pushed the webinar into a place of prominence in the B2B marketing mix. And even as in-person events return, webinars still offer a compelling way to deliver reach, depth, and engagement.

B2B 105

B2B Strategy Marketing Engagement 105

DemandJump

DECEMBER 29, 2020

There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. B2B sales, for example, tend to be heavily relationship-based. That said, B2B marketing is still marketing to humans, and they’re emotional beings.

B2B 88

B2B Marketing B2C Sales 88

Forrester's Customer Insights

FEBRUARY 2, 2024

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 45

B2B Marketing Measurement Data 45

DemandJump

NOVEMBER 2, 2022

Developing a SaaS marketing strategy is a perfect opportunity for companies to reach their target audience online. A strong B2B SaaS marketing strategy uses valuable content and search engine optimization (SEO) to drive organic traffic to your website. Content is the key to making that strategy work.

B2B 105

B2B Customer Base Marketing Company 105

DemandJump

NOVEMBER 30, 2022

Love it or hate it, marketing is an essential component of success for companies of virtually any size and across countless industries. To put it bluntly, whether we’re talking about an organization of 5 employees or 5,000, how a company approaches its marketing strategies can make or break their business.

Marketing 98

Marketing B2B Industry Strategy 98

Genroe

DECEMBER 19, 2022

Covering the different B2B marketing social media Use Cases for Facebook and LinkedIn and which platform is best for each application. The post LinkedIn vs Facebook: Which is Best for B2B Marketing? appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

B2B 52

B2B Net Promoter Score Marketing Social Media 52

Forrester's Customer Insights

MARCH 25, 2024

Millennials and Gen Zers now comprise nearly three-quarters of B2B buyers. To succeed, B2B marketing, sales, and product teams must understand these buyers’ preferences.

B2B 59

B2B Sales Marketing Customers 59

Oracle

MARCH 22, 2021

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. I can sum them up like this: B2B marketing is the multi-course, fine-dining meal where the chef comes out and describes each dish in detail.

B2C 85

B2C B2B Marketing eBook 85

DemandJump

NOVEMBER 30, 2022

As businesses start to put a focus on digital technology, there has been a growth in demand for business-to-business (B2B) Software as a Service (SaaS) solutions. According to Fortune Business Insights , by 2028 the market is predicted to reach $716.52

B2B 98

B2B Examples Software Marketing 98

Genroe

FEBRUARY 14, 2022

Marketers dream of having people promote their brand for free, and having your social media pages filled with glowing reviews and brand mentions from avid fans. With the power of advocacy marketing, this dream can become a reality. Advocacy marketing is the process of making customers (or employees, partners, investors, etc.)

B2B 52

B2B Net Promoter Score Brands Marketing 52

ECXO

JUNE 20, 2023

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Where B2C goes, B2B follows. It can be more important than innovation or market dominance. But … The value of a purpose-driven strategy hasn’t always been obvious in B2B.

B2B 122

B2B Brands Innovation Government 122

ECXO

JUNE 11, 2023

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. The question most B2B firms should ask themselves is ‘how do we stand out when our products and prices are similar to our competitors’? CX design is no longer just about aesthetics. The pandemic has only speeded up these changes.

B2B 130

B2B B2C Touchpoint Customer Journeys 130

Blake Morgan

JULY 5, 2022

? ? ? ? ? ? ? ? ? ? ? ?. The B2B buyer journey is changing, and companies that can match changing demands with technology, personalization and flexibility will succeed. . Plenty of research shows that B2B buyers get 50%-60% down the buying journey before they engage with a salesperson.

B2B 105

B2B Video Leadership Connections 105

DemandJump

NOVEMBER 30, 2022

Creating and implementing a content marketing strategy can take up a lot of time, especially for businesses without a designated SaaS marketing team. By hiring a SaaS content marketing agency , you can have the best of both worlds: amazing content to share with your target audience and more time to focus on your business.

Marketing 98

Marketing B2B Strategy Customers 98

Merkle

AUGUST 29, 2022

Identity is a must for B2B organizations to best reach key buyers in a privacy-safe way. Historically, organizations would manage lead generation efforts separately from their nurture, growth, and retention efforts.

B2B 98

B2B Marketing Management 98

CSM Magazine

JANUARY 27, 2023

In New York City, the business-to-business (B2B) sector is large and ever-changing. Businesses seeking to navigate a post-pandemic market must ensure they have access to the most recent research results. Additionally, market research firms now must respond more quickly as customer behaviours change drastically on short notice.

B2B 52

B2B Marketing Company Transportation 52

Merkle

OCTOBER 1, 2022

When searching for leading examples of one-to-one marketing, experience personalization, and customer engagement channels , few would start with B2B companies. In many key areas, B2B organizations have lagged more than other business models and industries with digital transformation maturity.

B2B 52

B2B Marketing Trends Customer Engagement 52

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Why Should You Use B2B Customer Segmentation? Customer needs and wants.

B2B 99

B2B Customer Journeys Social Media Net Promoter Score 99

Forrester's Customer Insights

MARCH 28, 2024

My recent analysis of Forrester’s Marketing Survey, 2024, reveals that growing organizations face many of the same challenges as organizations with no growth, but they order their marketing priorities differently.

Company 53

Company Marketing B2B Analysis 53

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. Customer service. Tech support.

Customer Journeys 115

Customer Journeys Touchpoint B2B Social Media 115

Forrester's Customer Insights

FEBRUARY 17, 2024

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

B2B 65

B2B Strategy Marketing Trends 65

Forrester's Customer Insights

AUGUST 24, 2023

Get a head start on 2024 planning with highlights of Forrester's guidance on where to invest, divest and experiment in B2B demand marketing and ABM.

B2B 49

B2B Marketing Tips 49

Genroe

JUNE 30, 2021

B2B Marketing Automation can be a very effective way to reduce human error, increase efficiency and remove expense from your marketing process. The post How to Choose a B2B Marketing Automation Platform appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

B2B 52

B2B Net Promoter Score Marketing How To 52