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3 Tips Brand Marketers Can Use When Marketing During a Pandemic

Hallmark Business Connections

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. Between March and April 2020, the personal savings rate surged from 12.7% to 33% in response to pandemic upheaval.

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Brand Move Roundup – April 20, 2020

C Space

The Brand Move Roundup – April 20, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Brand Move Roundup – April 20, 2020. Read More.

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Top 20 Most Popular Customer Centricity Articles of 2020

C3Centricity

Perhaps that’s the reason why we recorded an over 15% increase in our readership in 2020. In appreciation of your loyalty, we have summarised the top twenty articles we published in 2020, so you can check that you didn’t miss any, or remind yourself of their usefulness: #1. Is Packaging Part of Product or Promotion?

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Five Ways to Thank Customers — And How to Find Opportunities in Your Organization

Experience Investigators by 360Connext

— Southwest Airlines (@SouthwestAir) May 6, 2020. DeeDee87 (@DeeFoster87) November 5, 2020. Krissy Higgins (@Krissy_r) November 14, 2020. Matt Bailey (@MattBaileyUK) November 11, 2020. What about when they complete a training process or post about your brand on social media? SouthwestHeartStrong ( Georgi L.)

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Brand Move Roundup – July 16, 2020

C Space

The Brand Move Roundup – July 16, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

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Brand Move Roundup – July 2, 2020

C Space

The Brand Move Roundup – July 2, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

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Brand Move Roundup – April 29, 2020

C Space

The Brand Move Roundup – April 29, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Brand Move Roundup – April 29, 2020. Read More.

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