Ecrion

MAY 19, 2020

The recent Adobe 2020 Digital Marketing Trends Report has revealed that the #1 most exciting opportunity for companies this year is customer experience. Findings such as these indicate that customer experience is one of the most valuable areas of investment. Clearly Define Your Target Customers.

Strategy 110

Strategy Customer Experience Social Media Omni-Channel 110

C Space

MAY 4, 2020

The Brand Move Roundup – May 4, 2020. Transport for London is still advising travelers to stay at home, but has launched a set of custom video call backgrounds – including the interiors of buses, tube trains and the Emirates cable car across the River Thames. “We Enjoy the network from the safety and comfort of your home!”

Brands 52

Brands Airlines Advertising e-support 52

CSM Magazine

APRIL 20, 2021

After the COVID-19 pandemic, consumer habits have transformed significantly. Social distancing and stay-at-home regulations have forced whole consumer segments to shop differently. A few months into COVID-19, consumer shopping online has increased across different sectors. What Are Consumer Insights?

Consumers 52

Consumers Advertising Trends Entertainment 52

Strativity

JULY 14, 2022

released earlier this year, consumers are no longer shopping primarily from the comfort of their couch. In fact, e-commerce stocks have plummeted this year as consumers restrict online spending. Customers like to “feel and touch our offerings and get that experience.”. High Advertising Costs Are Accelerating Omnichannel Trends.

Omni-Channel 52

Omni-Channel Consumers Apparel Advertising 52

C3Centricity

NOVEMBER 4, 2019

Consumers no longer appreciated being interrupted in their daily lives, if they ever did! They hoped that it would revive sales and give new vitality to their communications to better engage their customers in the new social world. They were the ones that moved to customer centricity. Customer Centricity.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

NetBase

JUNE 12, 2020

Digital consumer intelligence helps uncover how things will look, as well as trouble spots that shops should pay attention to during these early days of reopening. High Street shops, in particular, are nervously speculating if hesitant consumers will visit the new and socially distanced stores. We’ll take a look at all three!

Consumers 67

Consumers Social Media Ecommerce Retail 67

C Space

JULY 2, 2020

The Brand Move Roundup – July 2, 2020. My guess is that all these advertisers will be back on the platform soon enough.”. We see Covid-19 as an accelerator of the transition to EVs [electric vehicles] and renewables, from consumers and public policy,” they said.

Brands 52

Brands Airlines Policies Social Media 52

C Space

MAY 5, 2020

The Brand Move Roundup – May 5, 2020. Shares in jewelry maker Pandora rose on Tuesday as higher online sales and a strong return of consumers to reopened stores in Germany encouraged investors, despite a steep decline in first-quarter operating profit. Jaguar ’s electric I-Pace was in second place.

Brands 52

Brands Advertising Comparison Sales 52

Fox Metrics

JUNE 25, 2020

New technologies, strategies, and trends are being introduced now and again to allow companies to meet the evolving interests and behavior of consumers. Marketing trends in 2020 call for a radical approach with fresh concepts. If you are ready to up your game, then you should check out the most-desired digital marketing trends in 2020.

Trends 64

Trends Marketing Social Media Analytics 64

C Space

JULY 24, 2020

The Brand Move Roundup – July 23, 2020. Facebook has been facing a boycott from advertisers, including Starbucks, Verizon, Walt Disney and many others, which have criticized the company for ‘not doing enough’, siding with the #StopHateForProfit campaign. In 2019, Zola spent approximately $14.9

Brands 52

Brands Tourism Advertising Travel 52

C Space

MAY 28, 2020

The Brand Move Roundup – May 27, 2020. A just-released survey from Adobe Advertising Cloud has revealed that a significant proportion of the American population is still buying luxury goods and still, surprisingly enough, wants to see luxury advertising. The first opening is planned for the end of 2020, in Narbonne.

Brands 52

Brands Fashion Apparel e-support 52

C Space

JULY 24, 2020

The Brand Move Roundup – July 24, 2020. Walmart will open at least six additional Walmart Health clinics in the greater Atlanta area by the end of 2020. The company has also been hit by advertisers participating in an ad boycott of social media, linked to the nationwide racial justice protests.

Brands 52

Brands Sports Advertising Transportation 52

C Space

APRIL 30, 2020

The Brand Move Roundup – April 30, 2020. Crew and its sibling brand Madewell started advertising packages of three masks made in their popular gingham and stripe patterns, and both brands’ products sold out in less than a day. Crew’s site for the non-medical face masks advised consumers to “Please check back for a restock soon.”

Brands 52

Brands Retail Video Advertising 52

C Space

JUNE 2, 2020

The Brand Move Roundup – June 2, 2020. Detroit watch brand Shinola originally designed The Champ Detrola model to commemorate the now-canceled 2020 Summer Olympics. However, as the brand says, “the athletes of 2020 have given way to a different kind of champion: nurses, mask-makers, essential workers, and so many others.

Brands 52

Brands Travel Hotels Retail 52

C Space

MAY 11, 2020

The Brand Move Roundup – May 11, 2020. Drest , the gaming app launched last fall by former Porter editor Lucy Yeomans, has launched a beauty partnership with makeup artist Mary Greenwell; users can now choose custom digital makeup looks for the 12 available avatars, which could already be dressed in fashion pieces.

Brands 52

Brands Fashion Advertising e-support 52

Forrester's Customer Insights

JULY 11, 2023

While the conversation and action around diversity, inclusivity, and belonging spiked in 2020, CMOs still struggle with inclusive advertising practices.

Advertising 20

Advertising B2C Consumers Customer Insights 20

C Space

AUGUST 4, 2020

The Brand Move Roundup – August 4, 2020. Adobe has said that it will stop allowing political ads on its platform on August 30th, making it the latest tech company to restrict political advertising in the run-up to the presidential election. billion in revenue last year from advertising. The company brought in $3.2

Brands 40

Brands Advertising Retail Report 40

Ecrion

MARCH 17, 2020

96% of consumers say that customer service plays an important role in their choice of loyalty to brands. But one thing sets great companies aside from the rest – a good customer experience strategy. Customer experience is one of the most important aspects of running any business. What Matters to Customers.

Strategy 77

Strategy Customer Experience How To Social Media 77

C Space

MAY 26, 2020

The Brand Move Roundup – May 26, 2020. Overhaul of the fashion week system has been mooted for years, but in 2020 change seems to be becoming an economic necessity. Consumers’ intent to travel within the next six months sits roughly at 36%. That’s down 2% from the last time consumers were asked two weeks prior.

Brands 52

Brands Fashion Travel Course 52

C Space

APRIL 22, 2020

The Brand Move Roundup – April 22, 2020. Earlier this year, FreshDirect and NY Common Pantry revealed a philanthropic partnership in which FreshDirect customers contributed to the organization through point-of-sale donations. Over the past two months, FreshDirect customers have donated more than $340,000 to NY Common Pantry.

Brands 52

Brands Fashion Hotels Entertainment 52

C Space

JUNE 16, 2020

The Brand Move Roundup – June 16, 2020. Amazon customers stuck at home during the Covid-19 pandemic have been buying more pet food, kitchen tools, haircare products and athleisure wear. Pet food brands Blue Buffalo, Purina and Nestlé owned 70% of category pageviews on Amazon in the January to April 2020 period.

Brands 52

Brands Ecommerce Social Media Advertising 52

C Space

APRIL 21, 2020

The Brand Move Roundup – April 21, 2020. A group of advertising people furloughed from some of London’s top agencies have started a pop-up agency, titled Not Fur’ Long , to support small businesses with creative and strategic help. Niche industries are doing their bit to help – like Canada’s hockey equipment manufacturers.

Brands 52

Brands Hospitality Entertainment Healthcare 52

C Space

JUNE 11, 2020

The Brand Move Roundup – June 11, 2020. The tie-up will give the Netherlands-based Just Eat Takeaway access to the lucrative food delivery market in the US, with the combined business able to serve customers in 25 countries. Pet food made up 75% of the industry’s advertising; dog food more than cat food.

Brands 52

Brands Retail Government Advertising 52

Hallmark Business Connections

JUNE 2, 2021

In fact, brands that achieve perfect alignment with customers through marketing that doesn’t feel like marketing can get powerful — and measurable — profit boosts. And statistics from a 2019 Porter Novelli/Cone Purpose Biometrics Study suggest that about 8 in 10 consumers will put their loyalty toward purposeful brands.

Advertising 52

Advertising Marketing Brands Connections 52

C Space

JUNE 23, 2020

The Brand Move Roundup – June 23, 2020. This isn’t the first time for the social media giant; in 2018, the NAACP called to boycott Facebook; in 2017 and 2018, the two largest advertisers, P&G and Unilever , each told Facebook to clean up its act or they’d pull their spend. Will this time be different? “We

Brands 52

Brands Airlines Policies Retail 52

C Space

JUNE 3, 2020

The Brand Move Roundup – June 3, 2020. By aligning corporate values with what customers care about, companies are hoping to build a sense of loyalty and a deeper sense of personal connection, he said. This was true among all adults, as well as both black and white consumers, though responses differed along generational lines.

Brands 52

Brands Social Media Retail Financial 52

Oracle

MARCH 9, 2020

According to a West Monroe study , 84% of consumers underestimate what they spend on subscription services each month. High subscription services costs can bring on some strong opinions, especially when consumers feel frustrated by the tedious process one may experience canceling the subscription. Pet Peeve #3: Subscription upsells.

Consumers 40

Consumers Fashion Social Media Exercises 40

Experience Investigators by 360Connext

SEPTEMBER 21, 2021

It’s easy to think that if we’re neglectful toward our customers, it must be through some negative action. But the most common type of customer neglect we see is simply the lack of attention paid to putting the customer first. Customer experience, by its very definition, is happening whether you are intentional or not.

Customer Journeys 373

Customer Journeys Brands Customers Customer Experience 373

C Space

JUNE 4, 2020

The Brand Move Roundup – June 4, 2020. We see them in our customers. Now is the time for our brand to raise our voice and speak up,” read a message from McDonald’s USA CMO Morgan Flatley and Vicki Chancellor, chair of McDonald’s Operator’s National Advertising Committee. Brand Move Roundup – June 4, 2020.

Brands 52

Brands Tourism Travel Consumers 52

NetBase

JANUARY 2, 2020

So, here are five ways brands must resolve to listen better in 2020 if they want to be counted among the success stories. If you’re not listening to what consumers are saying online, well – then you won’t know what they’re saying online, now will you? Resolution #2: Customer Care. Improving customer satisfaction.

Brands 60

Brands Social Media Analytics Exercises 60

C Space

APRIL 29, 2020

The Brand Move Roundup – April 29, 2020. Shopify, best known for powering the online stores of more than 1 million businesses, is launching a consumer shopping app of its own today, simply called Shop. Brand Move Roundup – April 29, 2020. Brand Move Roundup – April 28, 2020. Brand Move Roundup – April 27, 2020.

Brands 52

Brands Banking Social Media Video 52

C Space

JUNE 25, 2020

The Brand Move Roundup – June 25, 2020. Emirates’ chief operating officer, Adel Al Redha, said: “The A380 remains a popular aircraft amongst our customers and it offers many unique on-board features. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully.

Brands 52

Brands Airlines Travel Transportation 52

C Space

MAY 14, 2020

The Brand Move Roundup – May 14, 2020. Large global brands are to cut ad spend harder, and for longer, in response to the coronavirus pandemic, according to new research from the World Federation of Advertisers (WFA). Globally, the WFA says TV investment will be down 33% across the first half of the year.

Brands 52

Brands Transportation Advertising e-support 52

C Space

AUGUST 7, 2020

The Brand Move Roundup – August 7, 2020. Now Levain Bakery , a New York City staple known for its wrap-around-the-block lines and incredibly loyal customers, will begin selling its famous cookies in select grocery stores this fall. An expected decline in TV spot advertising of between 17% and 19% in 2020 will increase pressure.

Brands 40

Brands Advertising Video Report 40

C Space

APRIL 16, 2020

The Brand Move Roundup – April 16, 2020. And Apple is the latest tech company to tap its wealth of consumer data to help public officials fight the coronavirus. Facebook reports that there are 140 million businesses across the Facebook apps and 8 million of them are advertisers. The company has donated $500,000 for U.S.

Brands 52

Brands Fashion Healthcare Entertainment 52

C Space

JULY 9, 2020

The Brand Move Roundup – July 9, 2020. Drinks maker Pernod Ricard has announced a plan to create a crowdsourcing app that gives consumers and those affected by hate speech on social media the power to identify and report content they find objectionable directly to brands and companies. There is a long way to go.

Brands 40

Brands Social Media Fashion Guidelines 40

C Space

SEPTEMBER 21, 2020

The Brand Move Roundup – September 18, 2020. Mouret joins the upscale American brand Oscar de la Renta as the second designer on board with Amazon’s newly launched Luxury Stores , which will offer Prime customers a “luxury shopping experience”. But now “all of my customers are on Amazon”, Mouret said. That is the reality.

Brands 40

Brands Sports Fashion Video 40