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3 COVID-19 Marketing Campaigns That Don’t Suck With Customers

CSM Magazine

Emily Crisps bought into an outdoor media space campaign back in December 2019, the thought process being that the following April would be perfectly timed to run its first ever outdoor advertising campaign. The video advert shows images and clips from customers who have tried to recreate KFC food and packaging during quarantine.

Marketing 104
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Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets]

Thematic

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. Calculating the ROI of CX: The Complete Guide 2019 Chapter 1: Introduction – ROI or Die! Wait for customers to notice improvements. Implement improvements.

ROI 123
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What Is Media Attribution?

DemandJump

From 2017 to 2019, marketing spending in the U.S. Whether it’s pay-per-click advertising, social media outreach, or traditional print and television advertising, the cost and importance of getting your message heard is rising all the time. rose by over $6 million. 25% of this spending is related to media placement!

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4 Questions Every Contact Centre Needs to Ask

NICE inContact

Companies hold contact centres accountable for delivering a critical competitive differentiator — superior customer experience. And so do customers: In fact, 73% of consumers say customer service plays an important role in their purchase decisions. What Do Customers Want? Consumers want great experiences. It gets ugly.

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3 Omnichannel Trends to Look Out For in 2021

Oracle

One example is e-commerce sales rose by an average of 6% across online platforms from January to March 2020 compared to the same period in 2019. Trend #1: New ways to drive customer acquisition. They assume that because customers are increasingly buying online, they’ll no longer buy in-person, in-store.

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Insurers Neglecting Customer Service on Digital Channels

CSM Magazine

Insurers are the least trusted companies in the UK and are unable to answer over half of routine questions successfully, according to research commissioned by digital customer experience technology provider, Eptica. Insurers still seem to be struggling to match customer expectations, although overall performance had risen by 10% from 2017.

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3 COVID-19 Marketing Campaigns That Were Perceived as Positive

CSM Magazine

Emily Crisps bought into an outdoor media space campaign back in December 2019, the thought process being that the following April would be perfectly timed to run its first ever outdoor advertising campaign. The video advert shows images and clips from customers who have tried to recreate KFC food and packaging during quarantine.