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Forrester Report on the State of Customer Analytics 2018

CloudCherry

The findings of the 2018 Forrester Report on the State of Customer Analytics are based on an online survey in which 144 North American analytics and measurement pros , from a broad set of industries, took part. This report looks at what worked in 2018 in customer analytics and measurement.

Analytics 256
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How to Optimize Customer Retention in the Insurance Industry

ReviewTrackers

Improving customer retention can prevent billions of dollars of lost revenue in the insurance industry. What’s worse than losing billions in revenue is the amount that insurers have to pay to acquire new customers. According to Hubspot, the insurance industry is tied for the third-highest customer acquisition cost at $303.

Insurance 123
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Customer Service Trends 2018: Creating Effortless Customer-Centric Experiences

Kayako

I got my answer in the end (and my refund), but it wasn’t an ideal way to spend the first hour of my Sunday morning or my first customer service transaction this year that stressed out. Which brings me neatly toward 2018’s customer service trends: Customer Service Trends 2018: Creating Effortless Customer-Centric Experiences.

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How Customer Retention Strategies Can Facilitate Business Growth

InMoment XI

It is increasingly expensive and difficult to improve customer acquisition, which means that it is just as important to keep your current customers happy. Focusing on customer retention will help your organization reduce costs and increase revenue. What Is Customer Retention?

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4 Ways to Improve Customer Experience in 2018 – guest post from CCW NOLA

ijgolding

Prevent negative social media posts by keeping customer experience front of mind with all employees regardless of whether their role is typically client-facing, and by taking these four steps to creating a positive customer experience. In most industries, some if not all, customer interactions can now happen online.

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Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

Each team is aligned to improve customer satisfaction, and no department is left behind. To facilitate collaboration between CX (Customer Experience) and Finance, the company can set a shared KPI related to customer retention rates and link it to financial performance metrics.

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5 Top Customer Service Articles for the Week of October 8, 2018

ShepHyken

Customer Retention Metrics Part 2: How to Keep Loyal Customers Happy and Optimize Post-Purchase Measurements b y Alan Finlay. Relay) Improving customer retention requires looking at the customer lifecycle as a whole and searching for ways to optimize each stage. Follow on Twitter: @Hyken.