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3 key customer service trends for 2018

Vonage

Three years ago, Gartner predicted that more than half of businesses would implement significant changes to improve customer experience by 2018. We recently partnered with Bluewolf and Salesforce for a webinar on how today’s best service organizations are enabling those types of interactions, and the trends they will be focusing on in 2018.

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2018 Trend 1: Digital Channels Finally Overtake Voice

Team HGS

2018 Trend 1: Digital Channels Finally Overtake Voice. HGS recently released a white paper on this year’s top 10 trends in customer service. At that current rate, digital was expected to overtake voice in 2018. Instant communication will become the standard for exceptional customer service in 2018.

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Tom Peace Appointed MD of The Loyalty People

CSM Magazine

As the loyalty industry reinvents itself after the shock of Covid, Tom’s focus will be on helping clients navigate the big emerging loyalty trends and the move towards experiential benefits and emotional connection over points-based programmes.

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The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

According to the ANA/DMA Response Rate Report 2018 , “Direct mail still pulls a higher response rate than any digital direct marketing medium. For further insights, look to your top-performing online content for that target audience — whether it be a white paper, blog, case study, or offer — to inform what your direct mail message might be.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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The Three Main Use Cases for a Graph Database

datastax

A 2018 Experian report , for example, found that 65% of organizations have detected the same or more fraud over the last 12 months. Enterprises can leverage deeply connected anomalies to reduce or eliminate fraudulent activity before the behavior spirals out of control. White Paper: Why Graph? READ NOW.

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Event Marketing Resources from 2018: Blogs, Tools, and Experts

Grade.us

Sure, we've officially waved bye-bye to 2018, but that doesn't mean we can't take advantage of all the great stuff that came out of last year. The Best Event Marketing Blogs of 2018. The Best Event Marketing Articles of 2018. Either way, these were 2018's "don't miss" articles. The Best Event Marketing Tools of 2018.