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Improving B2B Customer Experience: Is It More Personal Than B2C?

Experience Investigators by 360Connext

The term “customer experience” usually conjures up images of individual customers in retail or other business-to-consumer (B2C) environments. It’s totally different than B2C! B2B relationships with customers are often MORE personal than those in B2C. How do any of the CX ideas you discuss apply to us?

B2C 137
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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018? More brands will (and should) bring up customer feedback to the decision-makers in the company, and with the help of some new amazing technologies we’re changing the way businesses see their customers. CX is a tough business.

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Mind the gap – staying ahead of the technology curve

Dapresy

Instead, we’d like to consider technology itself and what it really means to your business’s bottom line. A 2017/2018 survey of market researchers, conducted independently by meaning ltd., B2B, B2C, and H2H. For this to happen, market researchers need to rethink the role that technology plays in their profession.

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B2C CDPs Need To Survive Before They Can Thrive

Forrester's Customer Insights

B2C customer data platforms (CDPs): all the hype, none of the follow through. That summarizes the analysis of the CDP space in our inaugural report on the category in 2018. We continue to field client inquiries about the CDP market — but the tone from marketers has grown increasingly skeptical, and vendors are asking less […].

B2C 41
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The 2018 Lithy Awards

Lithium

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. NEW IN 2018: B2B Community Innovator. B2C Community Innovator.

B2C 40
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The 2018 Lithy Awards

Lithium

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. NEW IN 2018: B2B Community Innovator. B2C Community Innovator.

B2C 40
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The 2018 Lithy Awards

Lithium

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. NEW IN 2018: B2B Community Innovator. B2C Community Innovator.

B2C 40