Forrester's Customer Insights

OCTOBER 16, 2023

To dive deeper, I talked to B2C marketing leaders in the financial services industry across the region and learned more about their priorities, challenges, and best […]

Financial 57

Financial Marketing B2C Technology 57

Oracle

MARCH 28, 2019

What is B2C? The business-to-consumer landscape is constantly shifting, especially as new technologies appear that make it easier, faster, and more effective to sell directly to buyers. Check out these 3 ways B2C is changing along with the buying habits of the modern consumer, and how technology is helping keep the pace.

B2C 73

B2C Consumers Retail Ecommerce 73

CSM Magazine

MAY 5, 2023

Clearly there’s a direct link between reductions in consumer spending and the performance of B2C brands. The reality is that all of us will have to fight harder to win the hearts and minds of our customers over the coming few years, and that of course means a renewed focus on the people and technologies that drive your service delivery.

Technology 52

Technology Customer Service Self Service B2C 52

Interactions

DECEMBER 10, 2020

We’re all heard the stories of brands who failed to challenge the status quo and deploy innovative technologies meant for the digital world. Technology decisions now drive business strategies as companies shift to the digital world. This could look like technologies to enhance customer support and adding digital touchpoints.

Technology 77

Technology Touchpoint B2C Ecommerce 77

Storyminers

JULY 29, 2016

We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . Utilizing ratings and reviews as a B2C brand is a valuable business and marketing solution and is also an incredibly important means of boosting customer satisfaction. Senior Partner of Technology, Tenet Partners.

B2C 124

B2C Customer Retention Strategy Brands 124

ENGAGE.cx

JULY 23, 2015

Perhaps the quickest decision for changes to the technology stack, a new CRM always seems to be top on the list and the process may sound a bit like this: You : “I want to know, beyond a shadow of a doubt, that your CRM is going to work for my business.”. These are just some of the key components of an effective B2C solution.

B2C 40

B2C CRM Technology How To 40

CSM Magazine

MAY 2, 2023

Whether you run a B2B or B2C business, one thing remains an undeniable fact: Customers are always right if their concerns are true and the expectations are realistic. If you want to provide the best experience, it’s always preferred to combine technology with human resources.

Technology 52

Technology Customer Service Social Media Chatbots 52

Forrester's Customer Insights

SEPTEMBER 9, 2019

I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. Do you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you!

B2C 41

B2C Meeting Resources Marketing 41

Forrester's Customer Insights

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year.

Loyalty Programs 26

Loyalty Programs Loyalty Technology B2C 26

InMoment XI

FEBRUARY 25, 2022

Powerful and advanced research can generate insights which enable B2B and B2C companies to identify current levels of employee commitment, and it provides actionable direction on how to help them become more contributory and active brand advocates.

Company 529

Company B2C Employee Experience Culture 529

Forrester's Customer Insights

OCTOBER 25, 2022

Read our B2C marketing predictions for 2023. Short-term wins will be the name of the game next year. Yet a few savvy CMOs will blend both offense and defense into a smart growth strategy.

B2C 26

B2C Marketing Strategy Data 26

Dapresy

MAY 16, 2019

Instead, we’d like to consider technology itself and what it really means to your business’s bottom line. B2B, B2C, and H2H. B2B marketers have recognized that we are all, ultimately, consumers, and have adapted their approach accordingly, borrowing from B2C strategies. So how does technology come into this? Conclusion.

Technology 70

Technology B2C B2B Healthcare 70

SuiteCX

JANUARY 13, 2020

These following questions got me thinking: We are B2B, so we are more complex than B2C, aren’t we? Do B2B and B2C maps really differ? We have found that B2B or B2C tend NOT to be the differentiators. We find that again, B2B and B2C aren’t really the key elements. B2C Example.

Customer Journeys 189

Customer Journeys Omni-Channel B2C Multi-Channel 189

Forrester's Customer Insights

JANUARY 27, 2020

B2C customer data platforms (CDPs): all the hype, none of the follow through. That summarizes the analysis of the CDP space in our inaugural report on the category in 2018. We continue to field client inquiries about the CDP market — but the tone from marketers has grown increasingly skeptical, and vendors are asking less […].

B2C 41

B2C Analysis Report Marketing 41

Customer Bliss

NOVEMBER 7, 2017

Throughout his career, Ross has had extensive experience reviewing, designing, and implementing technology systems, including a successful enterprise-wide CRM implementation to all Hunter Douglas sales and service employees in 2013. .

B2C 111

B2C Leadership Customer Experience B2B 111

Oracle

APRIL 5, 2018

We spoke with Lars Furtwaengler, VP of eCommerce & Merchandising at PureFormulas, a Markie Award finalist in the Best B2C Commerce Experience category. PureFormulas is a finalist for a Markie Award in the Best B2C Commerce Experience category. Can you tell us about how you’re creating memorable B2C experiences?

B2C 44

B2C Ecommerce Sports Tools 44

Hero Digital

MARCH 9, 2020

This evolution of personalization across B2B and B2C initially started with handcrafted campaigns, eventually leading to mass campaigns, customizations, and now sophisticated omnichannel experiences. Humans are naturally great at personalization—we just need to translate this into our technology. And that’s where the magic happens.

Interaction 52

Interaction Technology B2C B2B 52

Totango

FEBRUARY 11, 2022

B2B customer experience differs from B2C customer experience in several important ways. Because of these factors, B2B sales and renewal cycles may be longer than their B2C counterparts. Technology research firm Gartner projects that by 2025, 80% of B2B interactions between suppliers and buyers will be digital.

B2B 107

B2B Customer Experience B2C Net Promoter Score 107

Magellan Solutions

AUGUST 25, 2021

Case in point: 3D technology market. In this article, we will discuss the direct relationship of 3D technology and outbound telemarketing services Philippines. The Coming of Age of 3D Technology. Telemarketing companies Philippines and 3D technology seem to belong in different business spaces. Telemarketing. TALK TO US!

Technology 52

Technology Marketing Call Center Automotive 52

Optimove

DECEMBER 21, 2023

Marketers noted awareness of the marketing fatigue challenge and now are acting to mitigate its impact, by adjusting their marketing strategies and investing in the appropriate technology. Source: 2023 Survey of B2C Marketers) Our survey of B2C marketers reveals marketers are increasing investments in specific digital marketing strategies.

Consumers 64

Consumers Survey Brands Marketing 64

Customer Bliss

NOVEMBER 7, 2017

Throughout his career, Ross has had extensive experience reviewing, designing, and implementing technology systems, including a successful enterprise-wide CRM implementation to all Hunter Douglas sales and service employees in 2013. .

B2C 111

B2C Leadership Customer Experience Chief Customer Officer 111

Totango

SEPTEMBER 7, 2021

B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Leveraging technology can help you implement the best practices you need to efficiently engage and retain B2B clients. Why Are B2B Client Engagement Strategies Different from B2C? Develop a 360 View of Your Customers.

B2B 80

B2B Engagement Self Service Strategy 80

Up Your Service

APRIL 30, 2017

Because winning with Service today is an essential strategy in EVERY industry, and only those with direct B2C contact like retail, hotels, and restaurants. This review first posted on the technology blog: [link] ) Thank you, Daniel. The post Uplifting Service – Book Review from Technology Guru appeared first on UP Your Service.

Technology 75

Technology Culture B2C Case Study 75

Forrester's Customer Insights

APRIL 28, 2022

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 26

B2C Marketing Omni-Channel Customer Engagement 26

Magellan Solutions

SEPTEMBER 23, 2021

While it is true that online digital marketing is a great strategy to get leads, to ditch your B2B or B2C telecalling marketing strategies is not smart either. In fact, for B2B or B2C telecalling marketing strategies , 79% of affluent clients still prefer to talk to someone over the phone. And the pandemic?

Marketing 98

Marketing B2C B2B Sales 98

Forrester's Customer Insights

NOVEMBER 18, 2020

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

B2C 50

B2C Marketing Healthcare Trends 50

Forrester's Customer Insights

OCTOBER 25, 2023

B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere. Get an overview of our B2C marketing predictions for 2024.

B2C 51

B2C Marketing Brands Communication 51

Lumoa

MAY 5, 2022

Whether you work in B2B or B2C, CX is the sum of all thoughts, feelings, experiences and reactions the customer is left with. The ability to deliver happens in the interaction between people and the smart use of technology. CX is the customers’ experience of the product or service itself. You can not deliver good CX alone.

Strategy 277

Strategy Customer Experience How To Analysis 277

Forrester's Customer Insights

AUGUST 24, 2022

Over the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives. On Thursday, September 29 at 11:15 am CDT, we will debate the future of the internet (Metaverse, NFTs, and Web3) at Forrester’s Technology & Innovation event.

Innovation 48

Innovation Technology Marketing B2C 48

QuestionPro Audience

DECEMBER 17, 2017

These panels can be mainly bifurcated into B2B and B2C. The consumer surveys also can be empowered with the immensely broad range of samples from panelists who special in their respective domains, be it agriculture or technology. that exist in today’s world. Pros of Online Survey Panels: Effortless Access.

Survey 230

Survey B2C B2B Roadmap 230

ECXO

JUNE 11, 2023

But, many European firms still have a long way to go to reach the levels of CX maturity seen in B2C. Incorporate emerging technologies – staying up to date with emerging technologies can help you create a cutting-edge experience that sets you apart from the competition. How are you doing? And where you need to change strategy.

B2B 130

B2B B2C Touchpoint Customer Journeys 130

Customer Bliss

MARCH 8, 2019

Mark’s B2B experience in technology and engineering have shown him that too many times, engineers and developers build products, only to be disappointed in the end when nobody uses them in the way it was intended. It’s important for them to know how customers are looking at the industry and how they’re influenced by their B2C experiences.

B2B 137

B2B Software Customer Journeys Company 137

CloudCherry

SEPTEMBER 9, 2019

’ve spent my career in technology, and I love seeing it employed in ways that embrace our social nature, or when it helps us gain a better understanding of our selves. I’ve been known to disappear behind a mirrorless camera for hours on end, and there’s a soft spot in my heart for old-school, tabletop roleplaying games.I’ve

Customer Journeys 186

Customer Journeys B2C B2B Employee Engagement 186

Middlesex Consulting

MAY 31, 2015

Anil and I are members of the Customer Value Creation International Communications and Technology Committee. But what has changed now is that while the shaping of superlative experiences is now an absolute imperative in the B2C industry, the B2B industry sadly lags significantly in this respect.

B2C 60

B2C B2B Omni-Channel Customer Experience 60

Optimove

FEBRUARY 28, 2024

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Renowned expert whose research focuses on enterprise marketing technologies, including cross-channel campaign management, marketing resource management, and real-time interaction management, will address attendees of  Optimove Connect.

Conference 52

Conference Connections B2C Tips 52

ShepHyken

OCTOBER 16, 2023

Utilizing digital tools and technology allows companies to effectively reach millions of customers in different countries and engage with them in a personalized manner. Plus, Shep and Andrew share more customer experience tips applicable to businesses, whether in B2B, B2C, or in government.

Customer Experience 87

Customer Experience B2C Government B2B 87

BirdEye

MAY 3, 2023

Importance of marketing channels for a business B2B vs B2C marketing channels Top marketing channels for your business Frequently asked questions about marketing channels Conclusion Understanding marketing channels (what is it?) It is important to know the distinctions between B2B and B2C marketing channels to create effective strategies.

Marketing 98

Marketing B2C Social Media Multi-Channel 98