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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . Meanwhile, Alliant Energy’s Net Promoter Score increased by 88%—growing from 17 in 2014 to 32 in 2016.

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Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

A recent Forrester white paper entitled How to Transition Your Voice-Of-The-Customer Vendor explains that “failure is not always the vendor’s fault.” Unproven ROI. Such technology solutions “make it possible to tap many more customer voices beyond individuals with whom the business interacts the most. Lack of priorities.

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Customer Experience ROI Opportunities on B2B Touchpoints

ClearAction

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. What’s unique in business-to-business customer experience is the extensive interactions between the customer and supplier companies for a long time after the initial purchase. 4 Steps to Customer Experience ROI. Why wait to conduct a survey?

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The Top Trends in Customer Service for 2016

Comm100

As we enter 2016, it appears that this consumer behavior trend will continue through 2016 and beyond. In order to stay on top as an industry-leader, it is more important than ever that businesses recognize upcoming consumer service trends, and understand how to update their customer service strategies accordingly.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Eliza (@eliza_jacobs) September 20, 2016. Vision Critical (@visioncritical) September 20, 2016. Amanda White (@iamAMLW) September 20, 2016.

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5 Top Customer Service Articles For the Week of December 12, 2016

ShepHyken

These are just a few of the ways consumers describe interactions they consider to be “Moments o f Wow” with their favorite brands. My Comment: Technically, this isn’t an article, but this SlideShare has great information about how to, as the title indicates, create “Moments of Wow.” Surprising. Follow on Twitter: @Hyken.

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To boost customer loyalty, telecom companies need to go beyond NPS

Alida

NPS doesn’t consider the entire customer journey and how a customer’s experience and expectations may change with every interaction. For example, if a wireless carrier customer has a history of frustrating interactions, but the last experience happened to be relatively good, they may answer an NPS survey differently.

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