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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. trillion dollars lost through customers switching suppliers every year in the USA is equivalent to the GDP of Canada or Italy? Did you know that 1.8

ROI 59
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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

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5 Radical Changes to VoC of the Future for ROI Maturity

ClearAction

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? Most VoC managers grapple with those at the expense of VoC’s purpose, according to ClearAction’s 5-year benchmarking of B2B customer experience practices.

ROI 54
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5 Reasons You Should Come to Opentalk 2016

Talkdesk

We are hoping to mirror the ideal customer experience in our attendee experience for this event. Here are five reasons why you should come to Opentalk 2016 : 1. Customer centricity should permeate all areas of a company. We’ll have leaders like Nick Mehta , CEO of Gainsight, who eats, breathes and sleeps customer success.

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5 Top Customer Service Articles For the Week of November 14, 2016

ShepHyken

Each week I read a number of customer service articles from various online resources. ROI’s on the Prize: Twitter Links Social Customer Care and Willingness to Pay by Lia Winograd. Customers don’t want channel choice. Consistent CX is the road to Customer Success by Sofia Sapojnikova.

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Honorees Announced for the 2016 Marketing Hall of Femme!

Natalie Petouhof

Tweet Direct Marketing News is honored to announce the 2016 Honorees to the Marketing Hall of Femme! On April 8, 2016, we’re celebrating all of their outstanding achievements and more. These incredible women have storied careers, take risks, and push the industry and their companies forward with their edgy marketing strategies.

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3 Key Trends That Are Transforming the Customer Service Industry

CSM Magazine

These human interactions are more likely to keep a customer longer, extend their lifetime value, and increase their spending over time. Focusing on the idea of customer success will therefore be an important trend. It’s crucial to remember to automate the simple, and to humanise the conversations that are most valuable.

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