ClearAction

NOVEMBER 27, 2018

Customer-Centric Marketing: Align for Growth Lynn Hunsaker. Customer-centric marketing has several layers of meaning. The most popular layer means personalization of communications, toward increasing customer lifetime value. First Layer: All Customer Touch-Points. Minimize your biases.

Customer Centricity 74

Customer Centricity Marketing Competitive Advantage Customers 74

Experience Matters

MAY 12, 2015

We just published a Temkin Group report, The State of the CX Management, 2015. Here’s the executive summary: For the sixth straight year, Temkin Group surveyed nearly 200 large companies to evaluate the state of their Customer Experience (CX) management. This year we found an abundance of CX ambition and activity.

Report 120

Report Customer Connectedness Management Effort Score 120

Beyond Philosophy

NOVEMBER 18, 2014

Do you allow Customers to use whatever channel they wish to communicate with you, or do you restrict them to one or two channels? The answer to this question can show how Customer centric your company is. This post is the fifth in a series of nine posts that uses our Naïve to Natural customer-centricity assessment.

Customer Centricity 129

Customer Centricity Omni-Channel Net Promoter Score Strategy 129

Experience Matters

JANUARY 20, 2015

We just published a Temkin Group report, Lessons in CX Excellence, 2015. This report has rich insights about both B2B and B2C customer experience. Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

ijgolding

MAY 6, 2020

This is a post about customer experience (CX) transformation – about the incredible work being done by a bank in Eastern Europe in their quest to become sustainably customer centric. Budapest Bank had actually started its customer experience program at the end 2015. customer insight. governance.

Banking 233

Banking Customer Experience Customer Centricity Strategy 233

Talkdesk

FEBRUARY 11, 2015

Is your customer-centric team actively working on providing better customer service in 2015 ? Have you been searching for trends that will help them optimize customer interactions and get a leg up on your competitors ? Below are the top six customer service trends for 2015 according to Forrester : 1.

Trends 40

Trends Self Service Customer Service Customer Centricity 40

Eptica

OCTOBER 5, 2015

Date: Monday, October 5, 2015 Linguistics – the key to customer centricity in APAC. Published on: October 05, 2015. Author: David Chew In an era of ever-more demanding consumers, organizations need to understand and engage with customers if they are to retain their business and loyalty. How happy are customers?

Customer Centricity 48

Customer Centricity Multi-Channel Self Service Social Media 48

Alida

FEBRUARY 22, 2017

It’s not even based on the number of interactions you have with them. To keep up with rising consumer and market expectations, an ever increasing number of companies are now prioritizing becoming customer-led. The race towards customer-centricity is driving some the biggest trends in business technology. Not really.

Customer relationships 180

Customer relationships CRM Customer Centricity Loyalty Programs 180

Talkdesk

JANUARY 22, 2015

Especially your resolutions related to customer-centricity. Because 2015 is the year of the customer. In fact, in 2015, your company’s success will literally be dependent on how well you can meet your customers’ needs. In 2015, consumers are busy, well informed and tech-savvy. Party’s over.

Customer Satisfaction 40

Customer Satisfaction Self Service Customer Centricity How To 40

GetFeedback

JULY 11, 2018

Much of this can be attributed to the passive approach that businesses take towards customer feedback, where they expect disengaged customers to contact them with complaints or feedback they’d like to share. Never lose sight of your customer’s needs again with the help of GetFeedback. How to tell when you’ve lost touch.

CRM 207

CRM Social Media Customer Satisfaction Customer Centricity 207

Talkdesk

JANUARY 26, 2015

Each year our team makes a New Year’s Resolution to put the customer first, but that’s about as far as it goes. No one really knows what that means, or how to actually put the customer first. So why is 2015 any different? Because failing to provide customer-centric support could literally sink your business in 2015.

How To 40

How To e-support Effort Score Tips 40

TechSee

JUNE 16, 2022

Customers expect better and faster pre and post purchase services. Whether they need help setting up a new device or to repair a damaged product, the way in which these interactions are handled are at the heart of customer satisfaction. Tom Hinds, SVP Customer Engagement at Advocate Aurora Health. Follow on LinkedIn.

Customer Service 251

Customer Service Contact Center Chief Customer Officer Call Center 251

PeopleMetrics

JUNE 26, 2015

Costco managed that lack of stress handily, and the experience offers four lessons, each of which can benefit your own business’s trek to customer centricity. Their brand, corporate mythos, and customer advocacy played a large part in my stepping through their sliding glass door in the first place. Mary, June 2015.

Customer Centricity 48

Customer Centricity Employee Engagement Exercises Insurance 48

Think Customers

DECEMBER 29, 2015

Year-over-year global mobile data traffic is expected to rise 59 percent in 2015, according to Gartner. But even as consumers become increasingly reliant upon their mobile devices to communicate and interact with businesses, this doesn't necessarily translate into a satisfactory mobile experience.

Customer Centricity 40

Customer Centricity Customer Experience Insurance Retail 40

ijgolding

OCTOBER 21, 2014

In 2014, it is very difficult to find an organisation who does not believe that the customer experience or being customer centric is NOT of value. The report is a fascinating assessment of the customer centric nature of brand names that we interact with on a daily basis. Expectations.

Report 229

Report Customer Experience Customer Centricity Fashion 229

SuiteCX

OCTOBER 22, 2015

While research has proven that a focus on improving customer experience directly impacts the bottom line, achieving the organizational and cultural change required to become fully customer-centric is not an easy process. It is critical to get all key departments aligned on your customer experience strategy.

Customer Journeys 100

Customer Journeys Company Customer Centricity Exercises 100

Horizon CX

DECEMBER 29, 2014

my thoughts about what I believe it means to be customer centric. term; “charity begins at home” I feel sums up the true meaning, intent, and starting point of customer-centricity—charity being characterized. customer-centricity daily and we are also on the giving end as we serve others. customer-centricity.

Customer Experience 100

Customer Experience Customer Centricity Conference Training 100

Horizon CX

DECEMBER 29, 2014

So now that I’m finally here, I want to share my thoughts about what I believe it means to be customer centric. As consumers we are on the receiving end of customer-centricity daily and we are also on the giving end as we serve others in both our work-life and in our private lives—the dual nature of customer-centricity.

Customer Experience 100

Customer Experience Customer Centricity Conference Training 100

Alida

JUNE 15, 2016

Today, customers advise brands on where markets are going—not the other way around. According to a 2015 IBM CEO study , it’s “impossible to personalize products, services or experiences without a clear idea of customers’ core values and what’s happening in their lives.” Introducing the research revolution.

Marketing 100

Marketing Airlines Customer Centricity Study 100

SuiteCX

FEBRUARY 13, 2015

360 Degree Customer Experience: A Practical Approach to Holistic CX. 360o Customer Experience: A Practical Approach to Holistic CX Data University 2/13/15. ©2015 suitecx – Confidential Customer Experience: All the cool kids say they are doing it 2. ©2015 suitecx – Confidential But what is “it”?

Customer Experience 100

Customer Experience Social Media Customer Journeys Multi-Channel 100

Calabrio

JULY 5, 2016

While it’s true that cable providers have had their problems in the past, the latest Telecommunications Report from the American Customer Satisfaction Index (ACSI) tells us that customer opinion for some of these companies is actually on the rise. rose 15 percent between 2015 and 2016—from a 54 to a 62 out of a possible 100.

Customer Service 140

Customer Service Contact Center Telecommunications Analytics 140

Beyond Philosophy

DECEMBER 4, 2014

An organization’s process tells me a great deal about how Customer-centric they are. Is the process designed for the good of the Customer or was it designed for the good of the company? In my experience, the latter is more likely than the former, leaving most organizations with a process lacking a customer focus.

Customer Focused 153

Customer Focused Customer Journeys Customer Centricity Employee Engagement 153

Experience Matters

DECEMBER 15, 2015

In my post last year I named 2015 “ The Year of Employee.” We agree and believe that customer experience is a reflection an organization’s culture and operating processes. We saw a surge of interest in the topic of culture in 2015, and we expect even more executives to begin the long-term journey of culture change in 2016.

Trends 120

Trends Customer Experience Customer Journeys Customer Connectedness 120

SuiteCX

DECEMBER 20, 2015

As marketers, we are all focused on improving our customer experience and generating more revenue. suitecx ©2015, suitecx Inc. November 30, 2015 Customer Experience Improvement: Finding the Right Data Strategy As marketers, we are all focused on improving our customer experience and generating more revenue.

Data 100

Data Strategy Customer Experience Social Media 100

Beyond Philosophy

DECEMBER 11, 2014

When we perform our Naive to Natural assessment to determine our client’s Customer centricity, we find that Culture and Leadership has a massive influence on the outcome of the experience. Companies that lack a Customer-focus don’t have mechanisms in place for the team, including senior management, to spend time with Customers.

Culture 134

Culture Customer Experience Customer Centricity Airlines 134

Seaton CX

FEBRUARY 19, 2024

Call attention to activities that change the customer’s experience in a meaningful way. Don’t forget to include actions like waiting—everything the customer is doing in their pursuit of their goals, even if it’s not a direct interaction with your company. How do you know what customers are thinking and feeling?

Customer Journeys 59

Customer Journeys Customers Customer Experience Customer Centricity 59

Beyond Philosophy

DECEMBER 19, 2017

Just 12 months ago in 2015, they scored 7.33; in 2017, just 7.08. Secondly, the UK are not as customer-centric as U.S Furthermore, I worry that with Brexit, organizations in the UK will take their eye off the Customer Experience ball even more than they have already and customer-centricity there will decline further.

Effort Score 153

Effort Score Customer Centricity Consulting eBook 153

SuiteCX

SEPTEMBER 25, 2015

Customer Experience: Getting past the Barriers to Success. suitecx ©2015, suitecx Inc. suitecx ©2015, suitecx Inc. Different segments, such as millennials and baby boomers, will experience the same interaction with your company differently. What are some of the barriers?

Customer Journeys 100

Customer Journeys Customer Experience Leadership Metrics 100

ijgolding

JANUARY 4, 2017

When it comes to the world of Customer Experience, business people and Customer Experience Professionals all around the world will be thinking of and dreaming about, a more customer centric 2017. Those who invest in actionable knowledge transfer will see their Customer Experience efforts evolve in 2017.

Customer Experience 148

Customer Experience Customer Centricity Customers Government 148

Beyond Philosophy

NOVEMBER 6, 2014

Customer centricity requires strategy to cultivate a culture that puts the Customer at the center of everything you do. As the third in our series of nine posts looking at the different parts of the organization contributing to Customer centricity, let’s look at: Customer Strategy.

Net Promoter Score 163

Net Promoter Score Strategy Customer Centricity CEM 163

AskNicely

JUNE 18, 2015

Customer service shouldn’t just be something a business should have, it should be the center of your business. Your customers are your business! No customers – no business. So How Can You Be More Customer-Centric? They put the customers first. And Wufoo is the queen of customer-centric business.

Customer Service 170

Customer Service Net Promoter Score NPS Customer Centricity 170

BirdEye

AUGUST 29, 2023

And that is why the 3 C’s of customer satisfaction are just consistency, consistency, and consistency. But it is not just alliteration; it shows it is essential to develop consistency across different aspects of customer interactions. Build processes that factor in the needs and preferences of customers.

Customer Satisfaction 98

Customer Satisfaction Chatbots Social Media Omni-Channel 98

Kustomer

DECEMBER 5, 2019

Over the years, I have talked with hundreds of customer service leaders and although they have wanted to deliver exceptional customer experiences, their legacy ticket-centric technology solutions could not effectively enable these leaders to meet the expectations of today’s consumers – forget about exceeding those expectations.

Customer Service 98

Customer Service e-support Omni-Channel Exceptional Customer Service 98

Eptica

JUNE 11, 2020

No wonder that the UK Customer Satisfaction Index, released in January by the Institute of Customer Service , found that customer satisfaction is at its lowest level since July 2015. Without it, the service you provide will not deliver on your promises, possibly undermining customer relationship.

Customer Service 72

Customer Service Customer Centricity Customer Satisfaction Omni-Channel 72

ijgolding

FEBRUARY 3, 2016

I want to start my inaugural exclusive column for MyCustomer by stating how very proud I am to call myself a customer experience professional! What 2015 has confirmed for me is that the customer experience phenomenon is a truly GLOBAL one. I have traveled as far east as Malaysia, Singapore and Thailand.

Customer Experience 120

Customer Experience Customer Experience Professionals Travel Study 120

ijgolding

JANUARY 19, 2016

However, it is true that most of the best examples – the earliest examples – of Customer Experience being deployed as a core element of business strategy was very much a US led phenomenon. Even now, some of the best examples of Customer Centric organisations are brought to life by US powerhouses of Customer Experience (CX).

Airlines 120

Airlines Customer Experience Travel Customer Centricity 120

SuiteCX

NOVEMBER 3, 2015

Six Steps to Best-in-Class Customer Experience. suitecx ©2015, suitecx Inc. Once purchased, if the product or service doesn’t live up to customer expectaAons, you will know it either by complaints or by customer churn. suitecx ©2015, suitecx Inc. from 2014 to 2019.

Customer Experience 100

Customer Experience Customer Journeys Self Service Multi-Channel 100