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Power up your digital marketing: The game-changing guide

BirdEye

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

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Predicting new and existing product sales in semiconductors using Amazon Forecast

AWS Machine Learning

In this post, we demonstrate how NXP, an industry leader in the semiconductor sector, collaborated with the AWS Machine Learning Solutions Lab (MLSL) to use ML techniques to optimize the allocation of the NXP research and development (R&D) budget to maximize their long-term return on investment (ROI).

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A new era in government-sector customer experience

Quadient

This executive order expands upon previous executive orders issued in 1993, 2011, 2015 and 2021 seeking to improve government customer/constituent experience. brings best practices from several leading state government implementations by requiring connectivity across multiple agencies. Let’s take a look at the E.O. With this E.O.,

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Intercom Transforms Customer Support With the Introduction of the Conversational Support Funnel

CSM Magazine

Human support: Complex or VIP customer questions are routed to human agents, who are equipped with management tools like an easy-to-use team inbox and powerful teammate workflows for greater efficiency and shorter reply times. No more cobbling together multiple tools to achieve what Intercom offers in a singular platform.

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Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. What was key was the registration data that led to Viant launching its Advertising Cloud in 2014, which contains an “identity-management platform.” So why would Time Inc do that?

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Marketing Operations Defined for Wikipedia, Part I

ClearAction

This work typically connects closely to, or includes, demand generation , involves the alignment of Marketing with Sales, Business Units, IT and Finance. By the end of the 2011, the allocation of marketing operations staff had more than doubled to 5.3%. By 2009, other marketing studies began to incorporate questions about MO.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Aimee Lucas is an experience management researcher, advisor, trainer, and speaker. As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs. Her areas of expertise include market research, program management, marketing, instructional design, and training.