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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

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7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

During 2009’s recession, the tech giant didn’t stop advertising and continued innovating new products. In 2009 Amazon’s customers bought ebooks more than printed ones and helped the company grow its sales by 28%. During the slowdown, people start to engage more with social media and social ads.

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How AI-based self-service can transform the customer experience

Eptica

Author: Pascal Gauvrit The internet is now the primary channel for most consumers when it comes to shopping, connecting with friends and families and communicating with brands. hours per day online , up from just 3 hours in 2009. This means that websites are now the primary way that consumers interact with brands.

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Accessibility is Key to Customer Satisfaction in 2014

Comm100

Advances in technology over the years have added at least five additional channels to the list – email, web chat, SMS, phone apps and social media. Customer satisfaction with social media interactions is currently low as companies have yet to fully develop and integrate business practices for this channel.

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Guest Blog: Instant Customer Service – Just Add Text Message

ShepHyken

Bad customer service doesn’t just impact your revenue now, but can dramatically affect it in the future as study shows 86% of consumers said they’ve stopped doing business with a company after a bad customer experience. Practically all consumer experiences today are instant or on-demand. There’s one that is missing. Text Messaging.

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Guest Blog: In the CX world, tracking these metrics is a way of life!

ShepHyken

seconds in 2009! But now with the explosion of Customer Experience into the mainframe, tracking more of experiential metrics has become the norm, and if you aren’t doing it, chances are that you’re actually clueless about how your business ranks against competitors and also in the minds of consumers. Net Promoter Score (NPS).

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