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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

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Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them

Comm100

s apology (or non-apology ) for sexual assault; brands in every industry are learning that the apology letter is an extremely difficult art form to master. What is it about the apology that can bring some of the biggest brands and names to their knees, or resurrect brands that seemed as good as gone? rawpixel.com.

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How to Ask Someone to be a Mentor

Michel Falcon Experience

My first mentor in 2009-ish was a gentleman named Patrick Lewis, and he’s still somebody I’m in contact and learning from today, but that just didn’t happen overnight. Many of these individuals are on Instagram or active on some sort of social media platform. I’ll see you on the next video and podcast.

How To 60
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7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

You see, when you invest in advertising and show up in front of your customers during a crisis, they’ll remember your brand. During 2009’s recession, the tech giant didn’t stop advertising and continued innovating new products. This will create a positive, kind, empathic brand image in front of your customers.

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Take lessons from the leaders in customer service

Service Untitled

The organization started in 1998, and by 2009 Amazon paid one-billion dollars for an online shoe store which amazingly continues to entertain and delight while increasing its visibility, excelling in connecting with customers, and selling more online merchandise than most other stores. So what makes Zappos.com a leader in customer service?