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Illustrating the ROI of CX

Second to None

Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. Tempkin Group’s ROI of Customer Experience, Aug 2018 Study [3]. Tempkin Group examined over 300 companies across 20 industries to illustrate the relationship between ROI and CX.

ROI 54
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Illustrating the ROI of CX

Second to None

Compared to clear-cut investments, the ROI of CX can appear to be ambiguous. Watermark Consulting’s 2019 Customer Experience ROI Study [1]. Tempkin Group’s ROI of Customer Experience, Aug 2018 Study [3]. Tempkin Group examined over 300 companies across 20 industries to illustrate the relationship between ROI and CX.

ROI 48
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Stop Building CX Departments and Build Influence Instead

Horizon CX

A permanent autonomous CX department immediately requires answering the dreaded ROI question at least annually, for which the community has yet to widely and satisfactorily answer. The company grew into a billion-dollar business and was sold to a French Company, in 2007 through further transfers and was finally acquired by Motorola in 2020.

NPS 130
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” According to the study, “the cumulative return of a $100 investment in the ACSI fund from April 2000 to April 2012 was $490, a gain of 390 percent.

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Meet the 2020 Markie Awards Finalists and Winners

Oracle

According to Tarkoff, “The Markie Awards were created in 2007 to celebrate achievements in digital marketing.” The Upshot Award for Best Demonstrated ROI in Marketing. The Upshot Award for Best Demonstrated ROI in Sales. The Upshot Award for Best Demonstrated ROI in Service. Finalists: Advisor Group.

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The Value of Customer Experience

Experience Investigators by 360Connext

Even during the recession years of 2007-2012, customer experience leaders averaged double-digit gain in stock performance , besting customer experience laggards by an impressive margin, according to The Watermark Consulting Customer Experience ROI Study.

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Effective Tips for Powerful Insurance Social Media Marketing

ReviewTrackers

The lack of trust in insurance providers has remained above 50 percent since 2007. Have tracking systems in place so that you can measure the ROI of your efforts. That’s one of the biggest obstacles to doing social media marketing for insurance. According to an IBM survey , only 43 percent of consumers trust the insurance industry.