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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. As a result, it’s understandable that some people might view Net Promoter Score as an outdated, overexposed, and overused system. Are you stuck in the customer satisfaction bubble?

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How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

The NPS system was created by Fred Reichheld and his team at Bain & Company and Satmetrix Systems in 2003 to help companies improve their marketing strategies to better serve customers’ needs with real, verifiable data that they could analyze and act on. Looking to Improve Your CEM System?

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NPS Benchmarks for 2018: How Do You Compare?

AskNicely

The Net Promoter Score framework arrived in 2003, and since then organizations have been trying to answer that question. Feedback gets collected and considered once a year amongst a small group, and not readily actioned. How are they taking action on feedback to get results? This inspires the entire company to take action.

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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

Brian Andrews is a pioneer in the implementation of NPS – the Net Promoter System™. In 2003, he had lunch with Scott Cook, the founder of Intuit. They wanted a more universal metric for customer satisfaction and, in March 2003, they implemented it at Intuit. Brian wanted to put closed-loop systems in place.

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Why NPS Is Only Half the Story

mopinion

In 2003, Reichheld, Bain & Company and Satmetrix Systems wrote about the metric in the Harvard Business Review. The infamous marketing metric, the NPS, or net promoter score, is about to celebrate its 20th anniversary. Sounds […].

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Improving NPS for a Better Customer Experience

Ann Michaels and Associates

But the questions are real and have been so since 2003 when Frederick Reicheld of Bain & Company wrote about what he coined the Net Promoter Score (NPS) in an article for the Harvard Business Review. Often, simply hearing that feedback was received improves a customer’s perception of your company. Reicheld’s premise is simple.

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5 Customer Satisfaction Metrics You Need to Track

ReviewTrackers

First introduced by Frederick Reichheld in his 2003 Harvard Business Review article, the Net Promoter Score (NPS) survey methodology is one that countless organizations are using in order to measure customer satisfaction. The rating systems of online review sites vary, so numbers and scores aren’t readily or immediately benchmarkable.