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Why NPS Is Only Half the Story

mopinion

In 2003, Reichheld, Bain & Company and Satmetrix Systems wrote about the metric in the Harvard Business Review. The infamous marketing metric, the NPS, or net promoter score, is about to celebrate its 20th anniversary. Sounds […].

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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

Brian Andrews is a pioneer in the implementation of NPS – the Net Promoter System™. In 2003, he had lunch with Scott Cook, the founder of Intuit. They wanted a more universal metric for customer satisfaction and, in March 2003, they implemented it at Intuit. Brian wanted to put closed-loop systems in place.

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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. As a result, it’s understandable that some people might view Net Promoter Score as an outdated, overexposed, and overused system. Are you stuck in the customer satisfaction bubble?

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How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

The NPS system was created by Fred Reichheld and his team at Bain & Company and Satmetrix Systems in 2003 to help companies improve their marketing strategies to better serve customers’ needs with real, verifiable data that they could analyze and act on. Looking to Improve Your CEM System?

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NPS Benchmarks for 2018: How Do You Compare?

AskNicely

The Net Promoter Score framework arrived in 2003, and since then organizations have been trying to answer that question. By using automated systems for gathering and acting upon customer feedback, forward-thinking organizations can establish a customer-focused culture. Traditionally, NPS was viewed as a boardroom-only metric.

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Customer Story: Brain.fm

Help Scout

was founded in 2003 by Adam Hewett with the goal of helping people focus, relax, and sleep by way of neuroscience-backed functional music. The tagging feature has helped with our bug processing system. For Perog, the tags feature has proven instrumental in cataloging bugs and visualizing any system-wide issues.

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From Home Office to Industry Leader: Magellan Solutions’ Evolution and Leadership Journey

Magellan Solutions

In 2003, the company’s first campaign focused on 411 directory assistance. Fostering a Culture of Excellence Success goes beyond processes and systems; the people behind it fuel it. It started with 14 agents handling brief inquiries in less than 30 seconds.