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How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

The NPS system was created by Fred Reichheld and his team at Bain & Company and Satmetrix Systems in 2003 to help companies improve their marketing strategies to better serve customers’ needs with real, verifiable data that they could analyze and act on. NPS scores can vary significantly from industry to industry.

NPS 208
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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. As a result, it’s understandable that some people might view Net Promoter Score as an outdated, overexposed, and overused system. Are you stuck in the customer satisfaction bubble?

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Net Promoter Score (NPS) – The quick guide

Happy or Not

First developed in 2003 by Bain and Company, it’s now used by millions of businesses to measure and track how they’re perceived by their customers. The system is based on a single question that asks customers to rate, on a scale of 0-10, how likely they are to recommend a company to a friend or colleague.

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NPS Benchmarks for 2018: How Do You Compare?

AskNicely

The Net Promoter Score framework arrived in 2003, and since then organizations have been trying to answer that question. Feedback gets collected and considered once a year amongst a small group, and not readily actioned. How are they taking action on feedback to get results? This inspires the entire company to take action.

NPS 150
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Customer Experience Measurement: Which Metrics Should You Focus On?

Chattermill

Customer Experience Measurement: Which Metrics Should You Focus On? In this article, we'll guide you through the various customer experience metrics and how best to measure and optimise your customer experience. As the great management thinker Peter Drucker is often quoted as saying, “If you can’t measure it, you can’t improve it.”.

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Customer Experience Research Firms: How to Get Inside Your Customer’s Head

InteractionMetrics

Is the feedback we currently get from our customers truly objective and representative of our customer base? Text Analysis : Text comes in the form of answers to open-ended questions, reviews, feedback fields on your website, and really any place where customers are putting forward their opinions in their own words.

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The problem with customer satisfaction surveys—according to the inventor of NPS

Alida

In 2003, Reichheld introduced the concept of Net Promoter System (often referred to as the Net Promoter Score, or just NPS for short) in the Harvard Business Review article “ The One Number You Need to Grow.” Used to measure customer loyalty, NPS asks a single question: “How likely are you to recommend X?”.

NPS 177