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#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

Are you familiar with all the different ways your customers interact with your business? Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Optimizing the feedback collection experience.

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If you want a consistent experience across all touchpoints, you must ask for customer feedback at each one

PeopleMetrics

Native Mobile App: refers to customers who download a company’s iOS or Andriod app, and feedback is gathered about their experience with it. Field Services: customers interact with a company in their home. No matter how your customer interacts with you, the ultimate goal is to have a consistent “omnichannel” experience.

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5 Strategies for CX Excellence

PeopleMetrics

After writing my book, Listen or Die , which outlined 40 lessons that turns customer feedback into gold, I often got the question: "what are the small handful of strategies that provide the biggest impact or provide the most insight on driving CX excellence?". And their feedback should always be available in real-time. Here they are!

Strategy 163
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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

So how do B2C companies choose which customers to follow up with when they receive negative feedback, given the high volume of responses? But when that negative feedback comes from frequent fliers—passengers with the highest CLV—follow-up is necessary and critical. TEXT ANALYTICS: N/A. Prioritizing Action. VOLUME: Small.

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A new era for digital Voice of the Customer

OpinionLab

And, I co-founded a company named OpinionLab that pioneered the idea of empowering customers to provide feedback to companies by enabling them to proactively engage companies in their own words, on their own terms via the digital channel. The idea of customer-initiated, or opt-in, website feedback was born.

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The One Relationship That Determines The Success of Your VoC Program

PeopleMetrics

This will help when interacting with your IT department, in that y ou’ll have to be incredibly specific about what you need. In addition to IT, you’ll need assistance to help you understand what all of this customer feedback means. If not, look to your company's business analytics and/or business intelligence department.

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Lesson #7: CX Is NOT The Same As Customer Service. Know The Difference.

PeopleMetrics

Customer experience is the sum of all experiences, interactions, or touchpoints a customer has with a company. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform.

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