saas 
BlueOcean
FEBRUARY 14, 2024
When we are talking to organizations in the sales cycle, we will often hear from SaaS companies that the customer success role is too complex, too critical, too deeply embedded in their internal operations to ever be outsourced. As mentioned, one of our SaaS clients began years ago as a Tier 1 tech support program. Ill-defined KPIs.
Retently
MAY 2, 2023
The key to success for SaaS companies lies in prioritizing the positive experience of their clients through a customer-centric approach. Without a strong focus on these aspects, SaaS companies risk falling behind the competition and losing valuable customers. What is NPS, CSAT, and CES?
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DemandJump
JANUARY 17, 2023
For Software as a Service (SaaS) companies, marketing is truly a make-or-break effort. With more than 17,000 SaaS companies in the United States alone, as reported by Statista , there’s a ton of competition—no matter what industry you operate in.
DemandJump
NOVEMBER 30, 2022
SaaS is an acronym that stands for Software as a Service. As it applies to marketing, SaaS is just a term to describe the kind of product or service that's being marketed—in this case, a software solution. We can further break this down into two categories: business to consumer (B2C) and business to business (B2B) SaaS marketing.
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After onboarding, most SaaS customers have to find their own way to success—with little more than a few CSM calls (if they’re a large enough account to have one), and a knowledge base to get them there. Want to lead customers down the path to retention and advocacy?
DemandJump
NOVEMBER 2, 2022
Selling Software as a Service (SaaS) can feel like a totally different beast. From a marketing point of view, there’s a lot that’s done differently for SaaS than selling more tangible or physical products. So you might be wondering, why is SaaS marketing different?
DemandJump
NOVEMBER 2, 2022
Every marketer knows, the Software as a Service (SaaS) industry is built differently. Of course, SaaS companies have the same basic goals as other businesses—maintain customer relationships, generate revenue, source quality leads; you get the picture.
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The SaaS business model, which runs on recurring revenue, needs Customer Success to survive. As such, people are looking for answers on how to nail their Customer Success initiatives. Whether you’re finding yourself asking “what is Customer Success?” or you’re a seasoned practitioner, this resource is for you.
Advertiser: Vanilla Forums
From gaming communities, Nonprofit Associations, and SaaS company communities, our experts are based in North America, Germany, Spain, and India. Our Experts: The experts that contributed to Community Predictions 2022 come from an array of backgrounds and work in entirely different industries.
Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author
In this webinar, Michael McMillan, a CX expert with extensive experience in both B2B and B2C markets, will help you transform your customer journey and elevate company outcomes by evaluating key aspects of your CX strategy.
Expert insights. Personalized for you.
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