NPS vs. Social Media For Market Research


One of the most common questions we receive, as an NPS®-focused software business, is how Net Promoter Score® differs from the type of data you can extract by studying people’s reactions on social media platforms like Facebook, Twitter and Instagram.

Social media analytics: Definition, types, and importance


When it comes to social media, analytics is everything. Without understanding the numbers behind your social media efforts, you’ll have no way to determine whether or not your campaigns are successful. Understanding social media analytics.


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Here’s Everything That Social Media Outsourcing Can Do For You This Holiday Season

Magellan Solutions

What is Social Media Outsourcing? It goes without saying that one of the most significant marketing platforms for companies nowadays is social media. Companies now have an easy way to connect with millions of potential clients via social media platforms. Did you know that social media outsourcing is prevalent nowadays? It steps up your marketing game and many businesses are doing it right now. .

The Top Social Media Monitoring Tools

Brandwatch CX

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy.

Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

Social Media Influencers and Your Customer Experience

Michelli Experience

Thanks to social media, many brands have softened their traditional media buys and have focused instead on influencing purchasers through a variety of strategies. The rise of social media influencers is well-chronicled. For example, the social/community company Crowd , notes: “Influencer” is the biggest buzzword at the moment. Favoring Social Media Influencers. Social Media influencers don’t have to be human.

Key Social Media Trends to Be Aware of When Outsourcing


Social media trends and popular engagements are increasingly impacting how companies market their products and services. Consequently, outsourcing companies are tapping into this new marketing force to drive sales for their clients. Social Media

5 Strategies to Improve Customer Retention With Social Media


In this article, we are going to talk about how to use social media to attract and retain customers. The good thing about social media is that it allows you to build strong connections with your customers. Customer retention through social media isn’t easier though.

Energy Companies Feel British Public’s Social Media Wrath

CSM Magazine

Energy Companies Feel British Public’s Social Media Wrath With British Gas, Scottish Power and OVO Getting the Worst Rap. New data reveals energy suppliers are letting their most at need customers down as they struggle to deal with tidal wave of complaints on social media.

How To Get Your Public Service Agency To Take Social Media Seriously

Russel Lolacher

Social public service isn’t effective off the side of your desk. Serious Social Media. Social public service can’t be thought of as an “oh right, that thing we should also do” check box and expect it to be successful or even relevant.

Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers. Join Hope Neiman, Chief Marketing Officer of Tillster, to learn how restaurants can create customized and seamless brand experiences that consumers desire.

Top 4 Tips to Nail Social Media Customer Service


Social media and customer service have become an integral partner in customer support as social platforms have grown to become a part of most of our daily lives. Social media has brought an ever-increasing amount of empowerment to customers, and a growing set of expectations.

The Social Media Customer Service Opportunity

NICE inContact

Naturally, I did what many of my fellow millennials would do and took my issue to social media. Apparently their social media was as backed up as their contact center. By now you’ve no doubt heard the resounding chorus of business experts giving their advice on why it’s critical for your business to have a presence on social media. Social networks like Facebook and Twitter can no longer be given the diminutive title of “Fad”.

The Majority Of Chinese Social Media Users Are Social Savants

Forrester Digital Transformation

Have you thought about whether your audiences use social media to interact with your brand, and in which part of the customer lifecycle they use in social media? Our recent survey found that Chinese social users are super active and show greater acceptance of social media.

5 Ways You can Build Customer Trust with Social Media

Russel Lolacher

CONSIDER GETTING SOCIAL . Social media, done well, is an amazingly effective tool at building social capital. Creating an online social presence, where you are sharing and engaging with a defined audience can really help in establishing trust.

The Art of Community: Higher Logic & Vanilla Forums Super Forum!

Speaker: Keynote Speaker, Guy Kawasaki, Chief Evangelist, Canva

In its 12th year? Super Forum is the largest and most comprehensive conference for executives, community managers, marketing, membership, and customer success professionals who want to connect, engage, and create better customer and member experiences. And this year, we’re going even bigger as we add Vanilla’s highly regarded Conversations conference into the mix. Register today!

Effective Tips for Powerful Insurance Social Media Marketing


Insurance and Social Media. Social media marketing for insurance is experiencing major growth. Social Media Marketing for Insurance: The Challenge. That’s one of the biggest obstacles to doing social media marketing for insurance.

Guest Post: Here Are The Do’s & Don’ts of Social Media Customer Service

Shep Hyken

This week we feature an article by Devin Pickell, Growth Marketer at Nextiva. He writes about the do’s and don’ts of social media customer service. While social media is a great channel for facilitating customer inquiries, there is a right and a wrong way to use the channel.

Is Social Media Content Marketing?


Marketing Operations Organic Search Marketing Management Content Marketing

Social Media Training Activities and Marketing Courses You Never Realized Your Team Needed


Social media is chaotic, but your social media team shouldn’t be! In order for your social media strategy to work, it’s important that your team be onboard with what you are trying to achieve, and have the knowledge and resources to help you achieve it. The problem is that social media is such a broad topic, and an effective social media team comes from a variety of knowledge levels and backgrounds. Market with Stories.

5 Benefits of Social Media Marketing

CSM Magazine

There are several ways to bring more traffic to your website, and social media is a huge part of that simply because of how effective it is. The following are some of the key benefits you should expect from comprehensive social media marketing: 1.

7 Effective Ways to Collect Customer Feedback through Social Media


But one sometimes overlooked method of collecting feedback is by meeting your customers where they are— distributing surveys through social media. . Why social media is a gold mine of customer feedback. billion people use social media. . A lot of your customers probably like, follow, or are fans of your business on various social media platforms. Social media is made for engagement, for sharing, for talking and commenting.

4 Lead Generation Techniques to Boost Your Social Media Marketing Initiatives

Joe Rawlinson

According to a survey, 68% of marketers say social media helped them generate more leads. The figure highlights how effective generating leads from social media can be with the right strategies. Implement social media lead ads.

FoxMetrics For Social Media Analytics

Fox Metrics

Imagine engaging in social media marketing without measuring any of it. Social Media analytics is fundamental to your marketing success. What Is Social Media Analytics? The term social media analytics is mostly misunderstood.

121 Amazing Social Media Statistics and Facts

Brandwatch CX

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics. billion active social media users.

5 Social Media Customer Service and Marketing Secrets from the Pros


When 67% of consumers turn to social media for customer service support, and 87% of customers indicate that these interactions positively impact their buying decisions, integrating social media into your customer service support strategy becomes a no-brainer. The same can be said for providing customer service through social media. But if you haven’t broached the wild world of social media support, never fear. Customer Service social media

How integrating social media into the rest of the business will increase revenue


Social media teams – both marketing and customer service – often sit by themselves in organizations, likely because management doesn’t quite know what to do with them. Integrating with the core business ensures that the social media team is engaged with other business units to share and act upon customer feedback. Customer experience and social media are part of a “continuous cycle” whereby they each feed the other.

How to Use Social Media as a Customer Service Channel (+ Examples from Brands)


This week we feature an article by Devin Pickell, a Growth Marketer at Nextiva. He shares customer service best practices that successful brands use to help their customers on social media. Why use social media as a customer service channel? . Time to get social

5 Ways Everyone Wins with Proactive Social Media Engagement

Experience Investigators by 360Connext

Social media as a customer service channel is now a given. 67% of consumers have used a company’s social media site for servicing, according to J.D. Marketers and other business leaders could actually prevent customer service issues by using social media to share more proactively with customers and their communities. Social can help your leadership seem more down-to-earth and in tune with customers.

Why Your Public Service Social Media Is Broken and How To Fix It

Russel Lolacher

Whether you’re trying to start a successful social media presence for your public service organization or grow an existing one to better serve the public and your organization, there are a few key ingredients you’ll need to be impactful. Serious Social Media.

Why Businesses Need Social Media


Kristen is a content writer and marketer at Clutch , a B2B research firm in the heart of Washington, D.C. Social media can serve as a testing ground for businesses, nurture customer relationships and provide brand identity. Businesses need social media to succeed in this increasingly technology-centric world. As social media grows, it is essential for businesses to also be on social networks. Three Reasons Why Businesses Need Social Media.

Why businesses need to use social media as a customer service channel by Elena Lockett


Is it just me or do you find it weird when you search for someone on social media and you can’t find them? But why do businesses need to use social media for customer service ? We did a bit of our own research into why we like using social media to ask questions. Here’s what we found: Would you use social media to contact a business? So, let’s take this to mean that essentially 88% of people would use social media in this way.

2019 Social Media Marketing Predictions


When you look at what social media has become, it’s amazing to think less than ten years ago we were merely on the brink of its potential. Social media, and the ways we analyze and use it, continues to grow rapidly, and that won’t change in the coming year. Here are some social media marketing predictions for 2019, as heard from the experts at our recent NetBase LIVE conferences in New York and Los Angeles. Marketing

7 Brands on TikTok to Inspire Your Social Media Strategy

Brandwatch CX

9 Ways Healthcare BPO Takes Advantage of Social Media

Magellan Solutions

Social Media plays an important role in all industries, especially in health care. . Healthcare leaders are now enlisting the assistance of healthcare BPO support services to help them examine the role of social media in doing busines s.

The Role of Social Media in Higher Education – 5 Best Practices for Engagement


Social media is at the core of this movement. Student and schools alike find themselves more active than ever on social media. According to a recent study , 97% of students use social media, with university students being the most active of all.

Don’t Succumb To Social Media Stockholm Syndrome

Forrester's Customer Insights

We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Social media is a quagmire, and marketers contributed to the mess.