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Is it Time to Do Away with Market Research Departments?

C3Centricity

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. It also allows the measurement of its ROI.

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Being relevant and making an impact – it’s worth the effort and investment!

Dapresy

Making an impact, being an influencer and achieving a solid ROI are goals market research and customer experience professionals strive for. There are a number of great resources available starting with GRBN’s Invest in Insights Handbook. The GRBN Invest in Insights Handbook is designed to help Insights leaders achieve both goals.

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Why Journey Map? 3 Problems They Can Solve

Experience Investigators by 360Connext

If you see a poster on a wall, an outline in a company handbook, or any other sort of static document that gets created and then spends its time collecting dust… then you might think journey maps are a waste of time. . When organizations can’t connect customer data to business results, they can’t see the ROI of CX.

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Marketing is Morphing. Insight Departments Must Evolve Too

Maru Group

The Global Business Research Network ( GRBN ), in conjunction with the Boston Consulting Group (BCG), has done some brilliant work on this in their report, ROI of Insights. From the GRBD report ROI of Insights. They have also developed the Invest in Insights Handbook. of the handbook.

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Why cognitive testing reaps ROI for market researchers

Qualtrics

Learn more in our handbook of survey question design. The post Why cognitive testing reaps ROI for market researchers appeared first on Qualtrics. Download Now.

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How To Measure Product Adoption Using Product Analytics

Gainsight

That iterative process makes it easier to understand your users, deliver faster value, and prove ROI. It’s a critical metric to watch and improve because the sooner your user realizes your product or feature is valuable, the faster you’ll start seeing ROI streaming into the company. How To Measure Product Adoption.

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The 10 Most Important Customer Service Books to Kick Start Your Career

Kayako

In The Nordstrom Way to Customer Service Excellence: The Handbook For Becoming the “Nordstrom” of Your Industry, Robert Spector breaks down all of the ways that Nordstrom sets itself apart, and provides guidance for how to tailor it to your own industry. What is the ROI on having a customer-driven company?