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When to Use a Hybrid Build-Partner Model for Customer Feedback AI

Thematic

Download NLP Generative AI Text Analytics Handbook Build, Buy or Partner? Between 70–85% of AI projects fail to meet ROI goals, and custom models take about 1.5× Atlassian’s success demonstrates how a hybrid build-partner customer feedback AI strategy can turn a sea of customer input into a competitive advantage.

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Build or Buy? A Quick Decision Matrix for AI-Powered Feedback Analysis

Thematic

Download NLP Generative AI Text Analytics Handbook Build, Buy or Partner? If analyzing feedback is mission-critical and you have a unique AI edge, an in-house system could give you a true competitive advantage. Impact & Action Tracking Can we link changes to ROI? “Build what differentiates you.

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Unlocking Customer Experience Insights: Strategies for Better Satisfaction

Thematic

Companies that actively apply customer insights boost retention, loyalty, and competitive advantage. Those that fail to adapt risk falling behind, while those that embrace customer experience insights and AI-powered tools gain a competitive edge. How do businesses measure the ROI of customer experience improvements?

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Being relevant and making an impact – it’s worth the effort and investment!

Dapresy

Making an impact, being an influencer and achieving a solid ROI are goals market research and customer experience professionals strive for. All solid reasons, yet this isn’t hindering a growing number of companies that are re-thinking strategies and processes to enable a competitive advantage and future growth.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

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Marketing is Morphing. Insight Departments Must Evolve Too

Maru Group

The most forward-thinking ones shifted away from being traditional market research providers to business contributors, then strategic insights partners, and finally, sources of competitive advantage. From the GRBD report ROI of Insights. They have also developed the Invest in Insights Handbook. of the handbook.