C3Centricity

APRIL 2, 2018

A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. They found that those who measure their ROI have found a seat at the decision table, increased budgets, and more control. It also allows the measurement of its ROI.

Handbook 275

Handbook Marketing ROI Social Media 275

Thematic

APRIL 21, 2025

Understanding your B2B customer insights means learning what makes your business clients tick—their needs, behaviors, pain points, and goals—through data. Unlike with B2C, where you get insights from individuals, in B2B, you get insights from an entire organization, often with multiple stakeholders involved in decisions.

B2B 62

B2B Customer Insights Engagement How To 62

Thematic

MARCH 30, 2025

Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customer insights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.

Customer Insights 62

Customer Insights Data Analytics How To 62

Thematic

MARCH 18, 2025

." That’s exactly why customer insights platforms are essential. That way, you can easily understand what customers truly want. In this guide, you’ll get a peek into some of the best customer insights platforms and their features. What is a Customer Insights Platform?

Customer Insights 62

Customer Insights Social Media Analysis Consulting 62

Thematic

FEBRUARY 24, 2025

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

Strategy 62

Strategy Customer Experience Social Media Handbook 62

Thematic

MAY 7, 2025

Organizations that act on feedback—not just collect it—see better retention, higher CSAT, and more ROI. The Forrester TEI study highlighted the “making data-driven decisions, closing the customer feedback loop, and offering influential customer insights” as significant benefits of feedback analysis initiatives.

Feedback 62

Feedback Customer Journeys Self Service Analysis 62

Thematic

APRIL 21, 2025

Rather than treating feedback as a checkbox exercise, successful companies embrace it as a rich source of customer insights that guide their decisions. Consider that 73% of customers will switch to a competitor after multiple bad experiences. What improvements would delight customers the most? Why is this so important?

Feedback 62

Feedback Roadmap NPS Effort Score 62