Marketing is Morphing. Insight Departments Must Evolve Too
Maru Group
AUGUST 13, 2019
The Global Business Research Network ( GRBN ), in conjunction with the Boston Consulting Group (BCG), has done some brilliant work on this in their report, ROI of Insights. In their model, as insights departments mature, they become increasingly strategic, take a leadership role and prove the return on investment in their efforts. .
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